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with interiors by D&G Interiors +
Design, the project includes the
restoration of the 133-year-old, five-
story building that once housed the
Davis Baking Powder and My-T-Fine
Pudding factory. The Taurasi Group
has also expanded the property with
newly constructed wings that rise
nine stories and stretch it to a full
city block, blending its industrial
heritage with contemporary design
through features such as oversized
factory windows, soaring ceilings
and exposed columns.
The developer and its sales team,
Brown Harris Stevens Development
Marketing NJ, have seen demand
from buyers from Manhattan,
Brooklyn and New Jersey —
including those downsizing from
Millburn, New Providence and other
affluent suburbs. Those residents
will have access to a sprawling
eighth-floor rooftop terrace known
as The Overlook with a 40-foot
swimming pool, green lawns,
shaded dining and lounge areas
and panoramic views stretching
from Midtown to Lower Manhattan.
Other common spaces will include
a modern fitness center, an open-air
coworking lounge, a virtual suite
with a multisport simulator with
golf capability and an epicurean
children’s playroom.
But it’s the property’s commercial
space and light-filled public
atrium that may truly differentiate
Southend Lofts, all while opening it
to the broader Hoboken community.
The space, topped by a translucent
PTFE canopy similar to the material
used at The Shed at Hudson Yards,
has attracted tenants such the
grocer Southend Market, Nana’s
Dim Sum + Dumplings, Under
Pressure Espresso Bar and a
25,000-square-foot City Fitness. The
property also has a lease with the
Hoboken Public School District to
house a dedicated pre-kindergarten
and early childhood education
center, adding to its connection to
the community.
“We’re delighted with how buyers
and brokers have responded,
particularly those from New York
City who value the size, quality
and refined finishes of the homes,
as well as the building’s curated
amenities,” said Stephen Kliegerman,
president of Brown Harris Stevens
Development Marketing. “With
closings now underway, we expect
that enthusiasm to continue.”
Residents and patrons will benefit
from the site’s proximity to PATH
and ferry service to Manhattan
and major arteries such as the
Holland Tunnel and New Jersey
Turnpike. Also nearby is the recently
completed Southwest Resiliency
Park — an innovative public space
featuring six pickleball courts, a full
basketball court, playground, picnic
tables, splash pad, swings, shade
structures, restrooms and a social
plaza — along with Hoboken’s vast
selection of shops, restaurants and
cafés and the vibrant waterfront
along the Hudson River. RE
The Taurasi Group recently welcomed city officials and other visitors for a sneak peak
of the businesses that will occupy its 50,000 square feet of ground-floor retail and
restaurant space once build-outs begin.
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approvals, regulatory challenges, redevelopment matters,
commercial real estate transactions and complex litigation,
with experience that includes landmark redevelopment
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Hill Wallack represents homebuilders, redevelopers,
financial institutions, construction companies, landlords
and tenants and commercial solar developers across the
region. We also proudly serve as Land Use Counsel to
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