Page 8 - RE-NJ

6 OCTOBER 2023
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TM
WHERE’S THE PARTY? IT’S IN YOUR LOBBY.
The simple common area for waiting or passing through is no more. And DMR Architects, a bellwether of design across market sectors, is helping lead the way.
Common areas are places that stimulate relationships among their visitors, whether that be a full-time employee walking through or a customer who may visit infrequently. The idea of fostering relationships and making people feel wanted, comfortable and entertained has enormous value.
DMR has executed public space strategies for places that range from municipal buildings to sports venues, and bank branches to libraries. Each is responsive to a different set of criteria; but they all have one thing in common: they are easy places to be.
A generation ago, waiting rooms and reception areas were sterile places that people wanted to leave. Today,
companies know that the

Somerset County Library, Montgomery Branch
more people interact, the better they feel and perform.
And that’s even more important since
the pandemic, as people may be out
of practice at socializing. The expected functions of an architect – like addressing – are in support of a broader consciousness.
Even libraries are getting into the act. You wouldn’t think librarians would emphasize the need for places to gather, but libraries express community and culture through their public spaces, as seen in DMR’s exceptional design in Montgomery.
These are not just buildings, they are representations of culture and community, and they should be developed as sources
East Brunswick Ice Rink
of pride. And, they can be a lot of fun. Now, it’s not a coma-inducing
waiting room – it’s a party in the lobby.
LLOYD A. ROSENBERG, AIA
PRESIDENT & CEO DMR ARCHITECTS
REAL ESTATE NJ is the only New Jersey-based monthly magazine and website dedicated to commercial real estate in the Garden State, with a collection of market news, insights, and features you won’t find anywhere else.
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