Page 25 - RE-NJ #80 Nov.2023

Onyx Equities, as well as suburban projects such as CSG Law’s new headquarters in Roseland.
All the while, the demand for so- called workplace strategy consulting has never been higher, Button said, as employers ponder everything from sustainability goals to recruitment and how to lure workers back to the office after the pandemic.
“We’re definitely still focused on workplace,” said Button, who joined the New Jersey
how and when employees should be at the office. Clients are increasingly interested in hearing about what their peers and competitors are doing,
but Gensler continues to urge them
to develop their own distinctive approaches, while also thinking about employees that they’ll be hiring in years to come.
“It can’t just be about what a space looks like,” Button said. “Yes, design is important, but just creating a great-looking space isn’t enough. I think we try to make sure that people are thinking holistically about the employee’s experience (and) why they should want to come to the office, so they don’t think that just putting down new carpet is going solve it.”
That has also made it “exciting for designers to be able to reinvent what it might be,” Button said, all with
the benefit of Gensler’s vast trove of research. The firm has much to offer clients in that regard, with more than 50 offices globally, providing data and survey findings from other markets that clients often lean on to help inform their decisions.
Becky Button
“People really are dying for information right now,” Brockmeier said, especially in the wake of the COVID crisis and the rise of hybrid work. He added: “They need data, they need information in order to justify doing things differently.”
Gensler’s breadth as a company has also helped the Morristown team pivot to other asset classes. Look no further than a current project
in Morris Township, where the
firm is working on behalf of Major League Soccer’s New York Red Bulls to design a new 80-acre training complex. It’s doing so in tandem with designers from Gensler’s Austin, Texas, office, which has an established sports practice, ensuring the team has the right expertise as well as local representation.
It’s followed a similar model for projects such as 1888 Studios — a planned $1 billion development
although now we’re known for a lot of other things as well. It’s not like that’s going away. Right now, the whole world is looking to see what happens in this sector.”
Ironically, Button and Brockmeier said, there is no one-size-fits-all solution when it comes to dictating
office in 2022, succeeding longtime co-managing director Brenda Nyce-Taylor. “It’s a big part of what we do as Gensler ...
Gensler’s growing pipeline in New Jersey includes projects such as 1888 Studios, a planned $1 billion development with more than a dozen film and television production facilities along the Bayonne waterfront.
TM 23
Rendering courtesy: Gensler
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