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properties in the state. At full build-
out, The Park will have more than
20 standalone brands operating on
the site, from original restaurants
like Emberside Brewery to its
Fieldhouse health and fi tness club.
There’s also Table & Banter, the
on-site catering and hospitality
company, and even plans for a line
of original craft beers that honor the
Connell family’s roots as the world’s
largest rice trader.
Many of those concepts will be
woven into a master brand known
as Round Table or RT, which the
fi rm has assigned to its offi ce space,
the new apartment buildings and,
eventually, the hotel.
“This is the biggest difference
between us and what other people
are thinking,” Connell said, striking
a comparison to other mixed-use
campuses. “When we think about
culinary, wellness and hospitality,
we said ‘Let’s actually create brands
that support that.’”
They’re on full display at The Park’s
three multitenant offi ce buildings
and its coworking space — known
as Round Table Workspaces and
Round Table Studios, respectively
— which served as the starting point
for the repositioned campus. The
developer began by modernizing
200 Connell Drive roughly six years
ago, adding a jewel box façade,
upscale dining options and its fi rst
Fieldhouse location. That gave way
to a full-building, 428,000-square-
foot lease with Fiserv Inc. at
Building 100, followed by the most
recent upgrades at buildings 300
and 400, including the new Table
& Banter Market, cocktail lounge
and other spaces that serve both
buildings, as well as a larger version
of the health and fi tness club.
David Sullivan (left) and Shane Connell are part of the team spearheading The Connell Co.’s transformation of The Park in Berkeley
Heights into a new mixed-use destination.
Already, the updates have been
critical for many of the 40 or so
companies that occupy The Park,
especially smaller tenants that hope
to lure their employees back to the
offi ce.
“For companies that are working on
their own fl oorplate and having to
generate all that interest internally,
it’s a big task,” said David Sullivan,
a New York City-based designer
who recently joined Connell’s
on-site team. “So this supportive
infrastructure really helps people
with that effort, to get people
interested in coming back to the
offi ce, creating that culture and
doing a lot of that development that
would be prohibitive for a lot of
companies to do themselves.”
Sullivan, who is among several
consultants, chefs and other
professionals that Connell has
recruited from New York City, is
the mastermind of the high-end,
custom furniture that appears
throughout Round Table Workspaces
and Round Table Studios. He’s also
guiding the interior design, branding
and concepts that will permeate
The Park’s next phases, including
the new apartment buildings and
shopping, dining and entertainment
hub known as The District, working
alongside Minno & Wasko Architects
and Planners as the architect of
record.
The fi rst apartment building is now
rising just outside RT 300 and 400,
with plans calling for 179 rental
homes slated to open in 2026, giving
way to a second phase with another
149 units. The District is also under
construction and on track to open
next year, creating a new center
of the campus with multiple food
concepts, including:
• Emberside Brewery
• Rosa Azul, a Mexican restaurant
with authentic cuisine and hand-
crafted cocktails, as well as a
taqueria that will offer window
service for the outdoor garden
and playground area
• A speakeasy-style, 120-seat venue
called BASH, featuring a wood-
fi red steakhouse, event spaces,
multiple bars and bowling lanes
Photo by Aaron Houston for Real Estate NJ