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public policy goals.
coworking areas, among others.
“One of the primary things we said
The development also has 2,600 square
when we met was that it needs to
feet of retail space and on-site parking
have affordable housing,” Ladd said.
for residents, while its location is
“And I’m really proud to say that, ever
minutes from a host of Portuguese,
since that fi rst meeting, up until now
Brazilian and Spanish restaurants,
when you’re
boutique shops and parks within the
open, you really
vibrant East Ward.
kept to your
“Newark’s Ironbound is known for
commitment and
its vitality, diversity and distinct
your guarantee
character,” said Jacqueline Urgo,
that we would
president of The Marketing Directors,
have affordable
the property’s marketing and leasing
housing here on
agent. “The Ballantine adds a fresh
Shorewood Real Estate Group and its partner, Bridge Investment Group, welcomed
this beautiful
Allison Ladd
dimension to this unique neighborhood,
Newark city offi cials on Jan. 15 to open the new 280-unit apartment property known as
site. So thank
The Ballantine at 80 Freeman St.
offering modern living options that
you for keeping your commitment
align with its dynamic appeal.”
and having us do this equitable
Ribbon to use the Ballantine name.
were skeptical about this area of the
development.”
It marks a new chapter for the site
Ironbound,” said Silva, a native of the
Davis, meantime, expects to seek
where P. Ballantine & Sons produced
neighborhood. “Now I get inundated
Shorewood could welcome its fi rst
approvals for the project’s next phase,
millions of barrels annually, becoming
with phone calls, I’m sitting down
residents as soon as March to the
which would bring another roughly
a major economic driver for the
with developers that, because of what
collection of studio, one-bedroom and
400 apartments and a 50,000-square-
city and employing thousands until
Larry has done here, want to develop
two-bedroom homes, where monthly
foot grocery store to an adjacent site.
the brewery ceased operations, as
in this area.
rents for market-rate units start from
Other developers are also expressing
Shorewood noted in January. It pays
the $2,000s. Tenants will have access
interest in the neighborhood,
“This is the beginning of something
homage to that heritage through the
to amenities such as a rooftop deck
according to East Ward Councilman
great,” he said, adding: “You’ve got
building’s branding, curated artwork
with lounge areas, a courtyard with
Michael Silva, now that Shorewood’s
to get people to believe in the city, to
and design elements in the amenity
grilling and dining spaces, a fi tness
project is up and running.
believe that the money being spent
spaces, while the developer obtained
center, a yoga studio, a game room
here is worthwhile, and he deserves a
the rights from owner Pabst Blue
“What Larry has done has opened
with a multisport simulator and
lot of the credit.” RE
up the doors to a lot of people that
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