Page 12 - RE-NJ

10 APRIL 2025
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Photo by Aaron Houston for Real Estate NJ
THE SILVERMAN WAY
Developer’s latest project in Jersey City follows decades of engagement with
residents, commercial tenants to help build Hamilton Park ‘ecosystem’
By Joshua Burd
S arah Sacco may well be the
quintessential resident and
business owner in Jersey City’s
Hamilton Park neighborhood.
Her landlord, Paul Silverman, is
understandably eager to explain why,
starting with when he convinced
Sacco, a onetime tenant at the
developer’s artist studio space on
Erie Street, to hold a pop-up store
at one of his nearby residential
properties. The response to her
lifestyle and home goods products
dwarfed the business she was doing
at weekend events in Brooklyn,
he said, prompting her to drop the
commute and open a permanent
store at the fi rm’s Hamilton Square
building in late 2022.
Sacco’s shop, Love the Clutter, is
also just a block from her apartment
at another Silverman-owned
building.
“Sarah is one of my life success
stories,” said Silverman, who
cofounded the development fi rm
SILVERMAN in 1981 alongside his
brother Eric. “Love the Clutter is a
great example of that.”
Hamilton Park, the idyllic,
brownstone-lined enclave that
surrounds the fi ve-acre green space
of the same name, is fi lled with such
stories. The Silvermans have had
much to do with it, having built some
500 residential units and 150,000
square feet of commercial space in
the neighborhood over the past 35
years. Equally if not more important
is their highly visible, hands-on style
and high level of engagement with
their tenants that continues long
after their buildings open — creating
an ecosystem where many residents
live and work, often helping them
move from one SILVERMAN
property to another as their families
and businesses grow.
The fi rm is marking its latest
milestone in Hamilton Park —
which sits just south of the Holland
Tunnel approach and west of the
city’s Newport section — with
the mixed-use project known as
Swift & Co. Located at 220 9th St.,
the nine-story building houses 59
apartments and 80,000 square feet
of commercial space that’s now fully
leased, including offi ce space that
is home to a real estate brokerage,
marketing and engineering fi rms and
multiple health care users, as well
as businesses such as a bagel shop,
a ceramics studio and a hair salon,
fi lling out a neighborhood that now