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for tech companies. We now have
Samsung, we have LG, we have CNBC
… And we’re known for forward-
thinking leadership, and we value
corporate partnerships.”
Joung, meantime, said Samsung
employees volunteer with area
nonprofi ts, while residents of
neighboring communities will receive
discounts on products.
“Moving into our new home isn’t just
about those inside,” he said. “It’s also
about the community around you. …
It is important that we drive strong
relationships with Englewood Cliffs
and the surrounding communities.”
Additionally, Samsung will continue
to educate the next generation in
science, technology and engineering.
Mark Newton, its head of corporate
sustainability, said the Solve for
Tomorrow program, in which
students learn to use technology to
solve problems, has worked with
millions of students in 45 countries
over 15 years.
Allison Stransky, chief marketing
offi cer, said: “The recommendations,
ideas the students have come up
with have gotten better and better
year over year. And now they’re
incorporating AI and machine
learning
technologies.”
This year,
Samsung is
pairing students
from last
year’s program
with Samsung
engineers to
Allison Stransky
bring their
products to creation, she said.
In addition to amenities for its 1,200
employees, including a fi tness center,
game room and outdoor walking
path, the campus features a showcase
and testing lab. The Connected
Experience Center puts 3D monitors,
programmable lighting and other
products on display in simulated
home and B2B settings, allowing
customers and business partners to
see them in action.
The center is helpful for employees
as well, said Aakash Bhatt, Samsung
marketing manager. They can
“use these devices in an actual
environment, because obviously
we don’t always get to use them in
Photo by: Jake Hirsch/ Governor’s Offi ce
Acting Gov. Tahesha Way was among the many dignitaries to speak at the Sept. 22 grand
opening for Samsung Electronics America’s new headquarters in Englewood Cliffs.
a home kind of setup.” The center
uses public WiFi, and they ensure
everything is compatible with third-
party products, he said.
Unilever had renovated the building
in 2018, adding high-tech and
wellness elements. While Samsung
made changes before moving in,
they were minimal, Newton said.
“Unilever just did a fantastic job. Very
thoughtful design.”
The campus will help Samsung
achieve its sustainability goals, he
added. It’s aiming for the equipment
business to be net zero when it comes
to greenhouse gases by 2030 and the
semiconductor business by 2050.
“One of the ways we’re going to drive
that is renewable energy.”
To that end, the building is covered
with solar panels, and Samsung
will increase the number of electric
vehicle chargers on campus. A food
services unit provides reusable
plates and utensils, and a composting
system is underway. RE
Marlaina Cockcroft is a freelance
writer based in New Jersey.
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