Bell Works in Holmdel — Courtesy: Peter Dant Photography/Somerset Development
By Joshua Burd
A boutique fitness studio has joined the tenant mix at Bell Works in Holmdel, leasing more than 2,000 square feet within the complex’s indoor pedestrian plaza.
Somerset Development said recently that it will welcome Bar Method to the 2 million-square-foot property later this year. It will be among 120 locations for the chain across the U.S. and Canada, offering body-weight exercises and cardio-based workouts at various levels of intensity.
The business will join a fast-growing roster of shops, restaurants, health care and community services across the building’s quarter-mile-long, urban-style atrium. The corridor serves as the focal point of Bell Works, which is the product of Somerset Development’s effort to reposition the historic former Bell Labs campus on Crawfords Corner Road.
“This lease represents the latest development in our work to create a truly diverse pedestrian street, bringing an incredibly appealing fitness component to Bell Works,” said Ralph Zucker, president of Somerset Development. “Bar Method isn’t just an ordinary fitness studio. It’s part of an experience we’re curating, providing some of the coolest city-style experiences to our daily workers, frequent visitors and the broader community.”
A Sabre Real Estate Group team led by Senior Vice President Justin Korinis, Director Dina Santarelli and Associate Sean Pyle represented Bell Works in the transaction and is serving as the exclusive real estate leasing agent for the building.
“Adding Bar Method is an important first step of what will ultimately become our ‘Fit Lab,’ a state-of-the-art facility offering a variety of boutique fitness options for Bell Works and greater Monmouth County,” said Korinis. “We’re pursuing a diverse array of operators, including a full-service gym and yoga studio in addition to in-demand niche spaces including a spin studio.”
In May, Bell Works announced three new retail tenants that will join the community: City Barn Country Penthouse, Dimension Dental and OceanFirst Bank. Bell Works, which also hosts events and community programs, also recently started construction on a 200-room hotel on the building’s roof.
Somerset Development and brokers with the Garibaldi Group have leased most of its 1 million square feet of office space at the building. Tenants include iCIMS, WorkWave, Guardian Life Insurance, International Flavors & Fragrances and Jersey Central Power & Light.
