A rendering of Ironside Newark — Courtesy: Edison Properties
By Joshua Burd
Edison Properties has tapped Pierson Commercial to lease and market the retail space at Ironside Newark, its mixed-use redevelopment of a historic warehouse in the city.
As exclusive leasing agent, Pierson will seek shopping, dining and experiential retail users for 100,000 square feet of ground-floor space at Edison Place and McCarter Highway. Much of the space will front directly on what will become Mulberry Commons, a public plaza now under development that will connect Newark Penn Station and the city’s Ironbound section to the Prudential Center.
The Pierson Commercial leasing team will consist of President Jason Pierson and Ryan Starkman.
“Pierson could not be more excited to begin working at Ironside Newark — one of the most exciting and innovative developments in the New Jersey market,” said Pierson, whose firm is based in Marlboro. “Our team is dedicated to curating an eclectic mix of retail, entertainment, restaurant and service uses at the project, as its incredibly unique and scalable design provides limitless opportunities for dynamic and creative end users.
“With access to mass transit and its location at the heart of a rapidly developing downtown makes it the perfect venue for the kind of experience-focused businesses driving the market today. We look forward to a fruitful partnership that will make Ironside take its place as a centerpiece in Newark’s ongoing renaissance.”
Perkins Eastman is overseeing the design of Edison Properties’ plan to restore the 107-year-old warehouse. Aside from the retail space, plans call for some 350,000 square feet of modern loft-style offices across five upper floors, with access to a shared rooftop terrace featuring green space and views of both downtown Newark and lower Manhattan.
Tenants at Ironside Newark will benefit from easy access to a host of transportation options at Newark Penn Station and via the surrounding highways. Edison is also marketing the availability of affordable high-speed Internet service via Newark’s underground network of fiber optic cable.
“Since Edison Properties began developing Ironside Newark last year, we imagined it as a home for a diverse set of businesses that would bring a new level of vitality to downtown Newark. We could not be more excited to have Pierson Commercial help us fulfill that vision,” said Michael Sommer, executive vice president of development for Edison Properties. “Pierson Commercial will help us attract an exciting mix of retail options to transform this building into a commercial destination for business people, residents and visitors alike.”
