By Joshua Burd
The STRO Cos. has announced a series of key promotions and new leadership appointments to support its growing real estate holdings and tenant roster across multiple regions.
The firm, which is based in Ridgewood, said the moves will also help it manage a portfolio that has evolved in recent years and will continue to do so. Its new additions include:
- Gabriel Shiff as chief operating officer
- Mike Adams as director of construction and development
- Michelle Appel as director of accounting.
STRO said Shiff, who has more than 25 years of industry experience, brings a refined strategic vision to daily operations and market and capital expansion, while Adams’ background in architectural design and project management will accelerate timelines and keep costs low for tenants. Other new appointments for the firm include:
- Eli Millstein as director of acquisitions for the Northeast
- Gabe Millstein as director of leasing
- Zach Skrivanic as director of property enhancement
- Drew Donahue and Eli Gelfand as senior analysts
- Mary Callahan as STRO’s first marketing advisor
“Our new leadership team is uniquely equipped to support tenants as they grow, not just in the Northeast and Florida, but across the country,” Shiff said. “We’re combining decades of experience in operations, construction, leasing and property enhancement to better serve businesses of every size and scale.”
STRO said that pledge was on display recently in a transition for PIMS, a longtime tenant that required additional square footage to accommodate its growing business. The landlord quickly moved the firm from its existing location in Lincoln Park to a modern, custom-fitted 100,000-square-foot space in Florham Park while minimizing downtime and maximizing operational efficiency.
“Helping PIMS convert into a larger, tailored space with virtually no disruption is exactly the kind of challenge we pride ourselves on solving for our tenants,” CEO Steven Millstein said. “It reflects our commitment to being proactive, responsive partners who understand that we don’t just lease space, we create solutions that allow businesses to thrive.”
STRO added that it was engaging with municipal officials across its portfolio, many of whom are exploring tax reassessments, to ensure valuations remain fair and in line with market conditions.
