Page 12 - RE-NJ

Renderings courtesy: City of Hoboken
10 JANUARY 2026
HOBOKEN ADOPTS KEY PACTS FOR
ROCKEFELLER GROUP PROJECT
A long-awaited plan to build more than
700 residential units and other uses
in Hoboken’s North End is advancing
after the adoption of redevelopment
agreements between the city and
Rockefeller Group, the owner of four
key parcels in the area.
According to city offi cials, which
announced the milestone in mid-
December, plans call for revitalizing
two large blocks north of 15th Street
at the Willow Avenue and Park Avenue
intersections, as well as a portion
of the block south of 15th Street
between Willow and Park. Together,
the projects will deliver 729 residential
units composed of both rental and
condominium homes, with 73 units
reserved as affordable housing, as well
as extensive open space, protected
bike lanes and a new municipal
parking garage.
The investment would transform
what were largely blighted industrial
properties at a prominent intersection.
“This is a legacy project for me
and for our community,” former
Hoboken Mayor Ravi Bhalla said. “The
Rockefeller sites have been an urban
blight at our doorstep for decades.
Now, together with Harborside
Park currently under construction
(at 15th Street and Park Avenue),
the Rockefeller sites will provide a
beautiful gateway entrance into our
Mile Square City.
“The work to thoughtfully plan the
future of the North End began when
I was serving on the City Council,
and seeing this project now moving
forward is truly historic. I am
especially proud that these projects
will deliver new affordable housing,
expand public open space and create
safer, more sustainable ways for
people to move through our city.”
Bhalla, who recently left offi ce
after two terms as mayor, thanked
Chris Brown, director of the
city’s Department of Community
Development, “for his years of hard
work and dedication and our entire
in-house planning team’s diligence
and commitment to ensuring these
agreements refl ect Hoboken’s values
and deliver real community benefi ts.”
Among those perks will be more
than 48,000 square feet of new public
open space, including linear parks,
promenades and plazas that will
connect the North End to Harborside
Park and the waterfront.
“Rockefeller Group is pleased to
partner with the City of Hoboken to
help revitalize the city’s North End,”
said Phillip
Golub, the
fi rm’s director
of Northeast
development.
“By bringing
a suite of
community
benefi ts and
Phillip Golub
world-class
design, we are excited to deliver a
transformational project that we hope
will become a source of civic pride.
“In addition to housing, the many
planned public amenities demonstrate
the value of public-private
partnerships at their best. We thank
Mayor Bhalla, the City of Hoboken and
the City Council for their thoughtful
consideration and support of the
redevelopment agreements and look
forward to the work ahead.”
A project by Rockefeller Group affi liate Park Willow LLC would bring 729 residential units composed of
both rental and condominium homes, with 73 units reserved as affordable housing, as well as extensive
open space, protected bike lanes and a new municipal parking garage to a 2.5-block area in Hoboken’s
North End.
A key element of
the redevelopment
agreements is the
construction of a fully
separated two-way cycle
track along 15th Street,
forming a critical link
in the citywide bicycle
network known as the
Green Circuit, offi cials
said in a news release.
The protected bike lanes
will connect the western
portion of the North End
to Harborside Park and
the waterfront, improving
safety for cyclists while
supporting the city’s
Vision Zero goals of eliminating traffi c
deaths and injuries by 2030.
The pacts with Rockefeller affi liate
Park Willow LLC also include more
than 38,000 square feet of ground-
fl oor retail space, extensive street and
streetscape improvements and green
roofs on each building for stormwater
management, the news release said.
What’s more, the city will receive a $4
million community benefi t payment
as the projects advance through the
approval and construction process.
Offi cials added that the investment
will yield a new 275-space municipal
parking garage, the fi rst built in the
city since 2003 and the only municipal
parking facility ever created in
uptown Hoboken. The city will lease
the garage for long-term public use,
supporting residents, visitors and
nearby businesses while advancing the
neighborhood-focused, multimodal
redevelopment of the North End,
with net revenues generated from the
garage anticipated to be collected by
the city.
“Approving these redevelopment
agreements is a major
accomplishment, refl ecting years
of planning, collaboration and
care,” said Fifth Ward Councilman
Phil Cohen, who has served on
the city’s community development
subcommittee for the last six years.
“The piles of rubble that greet
Hoboken’s visitors at our northern
border will be transformed into
a thoughtfully designed mixed-
use neighborhood, enhancing our
waterfront park at Weehawken
Cove and soccer fi eld at 1600 Park,
providing new public green spaces
with world class vistas of the New
York skyline, adding to a planned
commercial corridor on 15th Street,
and adding a municipal garage that
will add much-needed parking and
a new source of parking revenue to
offset future tax increases.”