Page 38 - RE-NJ

36 JANUARY 2026
SPECIAL ADVERTISING SECTION
™ MARKET FORECAST
CONNOR JAEGER
DEVELOPMENT ASSOCIATE -
INDUSTRIAL
STUART A. JOHNSON, AIA
PRINCIPAL
Considering current movement in industrial leasing, supply and
capital markets — as well as a really productive year within our
own portfolio — the Crow Holdings team is entering 2026 with a
positive outlook. On the leasing front, the market is seeing strong
activity and recorded positive net absorption during Q3 for the
fi rst time in more than a year. This was boosted by the return
of household-name tenants in the market after being sidelined
during tariff negotiations. New product deliveries remain limited,
contributing to healthy fundamentals. More capital on the lending
side than available deals to fi nance is creating deep benches and
competitive terms for new debt. And if the 10-year holds steady,
the trend of large equity getting back into the market will likely
continue. Putting aside our lack of a crystal ball, these indicators all
point to an encouraging start for 2026.
(973) 902-4936
cjaeger@crowholdings.com
www.crowholdings.com
469 Bloomfi eld Ave.
Montclair, NJ 07042
As we pivot from the headwinds of 2025, the Northeast housing
market continues to outpace the nation, transitioning into a more
balanced and stabilized landscape. With construction costs leveling
and interest rates moderating, the pause in new construction starts
has created a supply shortage that owners with zoning approvals are
now well-positioned to fi ll.
The pipeline for quality residential housing communities remains
active, driven by New Jersey’s affordable housing policies, a
lifestyle shift toward downtown convenience and robust suburban
rental demand fueled by high homeownership costs.
For Minno & Wasko, the focus is clear: designing high-quality,
multigenerational communities that foster a true sense of place
and wellbeing. The projects that will outperform in 2026 are those
integrating diverse housing typologies with curated, memorable
experiences — offering residents a convenient and fl exible
living environment and lasting value to owners and community
stakeholders.
(609) 397-9009 x168
sjohnson@minnowasko.com
www.minnowasko.com
204 North Union St., Suite 1
Lambertville, NJ 08530
Gateway Two, Suite 1700
Newark, NJ 07102
BRYAN MURRAY
DIRECTOR OF BUSINESS
DEVELOPMENT AND MARKETING
ALEXANDER J.
NARCISE, CPA
PARTNER, REAL ESTATE
AND CONSTRUCTION
AND CONSTRUCTION
As New Jersey’s commercial real estate market moves into 2026, the
story is one of stability, not volatility. Activity across the major asset
classes remains steady, with market participants focused less on
speculation and more on fundamentals like location, tenant demand
and long-term viability.
Multifamily continues to anchor the market. While rent growth has
moderated in some submarkets, demand remains strong, particularly in
areas tied to jobs, transit and everyday amenities. The market is settling
into a healthier balance, where value, livability and affordability matter
more than aggressive pricing.
Retail has proven more resilient than many expected. Neighborhood
centers and Main Street locations anchored by food, service, fi tness and
dining continue to perform well, especially when they refl ect local needs.
Industrial demand remains solid, driven by New Jersey’s strategic
position in the Northeast corridor. Tenants are prioritizing effi ciency,
fl exibility and proximity, reinforcing the value of well-located, high-
quality assets.
Overall, 2026 favors thoughtful planning, strong locations and assets
aligned with how people actually live, work and shop.
(973) 904-0213
www.marchassociates.com
bryanm@marchassociates.com
601 Hamburg Turnpike
Wayne, NJ 07470
The prognostication of the real estate market can be left to the brokers and owners who
operate daily in New Jersey’s dynamic real estate environment. Instead, this is an update on
the evolving accounting fi rm landscape.
Client demand has fundamentally changed. Today, accountants sit at the center of nearly
every fi nancial, operational and strategic decision a client makes. Our success is driven
by our clients, and Wiss has intentionally reinvested in the fi rm to meet those changing
expectations.
Wiss has made signifi cant investments in technology, data and process transformation
particularly in AI and automation — to modernize the way accounting and advisory
services are delivered especially through our partnerships with BASIS and Rillet. Through
fi rmwide initiatives such as Wiss Labs and the deployment of AI-enabled workfl ows, we
have automated core accounting processes, enhanced data accuracy, accelerated reporting
timelines and unlocked deeper, real-time insights for our clients. These investments allow
our professionals to spend less time on manual compliance work and more time advising
clients on higher-value, forward-looking decisions.
At the same time, our service mix has expanded meaningfully. Clients are increasingly
demanding data analytics, fi nancial and strategic consulting, family offi ce services (including
wealth management and insurance), advisory, recruiting, IT and systems implementation,
automation services, trusts and estates, outsourced accounting and deep, specialized
tax expertise — particularly within the real estate industry. Wiss has built and integrated
these capabilities intentionally, recognizing that clients no longer want fragmented service
providers.
The objective for leading fi rms today is to function as a true one-stop platform — combining
technical excellence, industry specialization and technology-enabled delivery. If you are not
hearing this from your fi rm, it is worth asking why.
(973) 994-9400
anarcise@wiss.com
www.wiss.com
100 Campus Drive, Suite 400
Florham Park, NJ 07932