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20 SUMMER 2022
Some say the bubble has burst: Co-working was hot as lit coals but now it’s cooling. Others
disagree: In a post-pandemic world, the need for flexible, off-site space is in great demand.
Whatever the debate, WorkSocial in Jersey City, founded six years ago, is exponentially growing, perfecting the niche it has carved in providing mostly remote office space, day desks and conference space to corporate clientele in the shadow of
New York City.
By Tina Traster
happiness in the workplace,” Mohan
ran and ruined WeWork with cult- like aphorisms and insatiable greed, you might doubt the viability of co-working. But the high-profile company restructured its board
and merged with BowX Acquisition Corp. in early 2021. Recent reporting shows, for example, that WeWork’s space at San Francisco’s Salesforce Tower has waitlists even though the company reported a $435 million loss in the first three months of 2022.
Many believe demand is
THE SPACE SOLUTION
Jersey City co-working firm expands again amid continued demand for flexibility
Natasha Mohan, founder and CEO
of WorkSocial, says her company, which is turning more than $1 million annually in revenue, has grown because her concept has evolved organically, that she listened to what the market wanted and created a solution. That the concept is never finished or fixed, but rather an ongoing work in progress.
“Our mission was to create
said. “You spend half of your life in your workspace. The environment must be created where energy is positive, there is a sense of warmth. We need to make sure people are coming to a space they’re happy with.”
If you’ve seen the streaming Apple TV+ miniseries ‘WeCrashed,’
with its cringy and cartoonish characterizations of Adam and Rebekah Neumann, who founded,
Natasha Mohan, founder and CEO of WorkSocial, launched her Jersey City-based co-working firm in 2015, offering a range of options such as private offices, day offices and conference rooms with a series of premium amenities. The company has served some of the largest brands in the U.S., including Google, Amazon, Apple, Marshall Goldsmith and Chobani.
Courtesy: WorkSocial