Page 24 - RE-NJ

22 SUMMER 2022
THINKING BIG, LOCALLY
Inside C&W’s ambitious plan to add talent, market share in long-established New Jersey office
It was Peter Bronsnick’s first order of business after taking the helm of Cushman & Wakefield’s New Jersey
office, one that should come as no surprise for a firm with such a large, longstanding connection to the local market.
“We have roughly a hundred brokerage professionals here ... Ultimately, it was really just getting my arms around how they were set up,” said Bronsnick, who joined the firm last summer as its market leader and managing principal in the state. “The New Jersey region is special
in that regard. We are fortunate that we have a group that really works in concert with each other and knows how to collaborate well — and
that’s something we’re continuing to preach — but day one was really just digesting the magnitude and the scale
of the size of the organization.”
By Joshua Burd
and Bill Waxman. That gave way to
and service lines. He’s also urged his brokers to position themselves as consultants who are invaluable to their real estate owner, occupier or investor clients, rather than simply a vendor who is dispensable or interchangeable.
Collectively, it may sound like a heavy lift in a business with big personalities and professionals who can fall back on decades of success. Bronsnick would agree — yet he believes, quite simply, that the plan is working.
“There’s a lot of work to be done, but the teams are starting to converse in a way that’s a consistent language,” he said. “And that’s what we want: developing strong business plans, targeting the right types of prospects in our business development efforts, presenting in a way that is different than the competition — these are more like working sessions than just telling everybody what we know how to do — and then servicing the client, really working through the real estate lifecycle.”
Bronsnick’s relationships have been critical, but so has his experience with SJP. He joined the prominent development firm in 2012 as a senior vice president of leasing, going on to expand his role over the next decade. In early 2020, he was named president of the firm’s New Jersey region, a
post in which he helmed an operating and revenue-generating team that spanned more than 150 employees.
That encompassed leasing for both new development and redeveloped space, but also areas such as property and asset management and the recently launched SJP Project Solutions division, which provides consulting and construction services to third parties.
“The role at SJP was very entrepreneurial,” said Bronsnick, who now oversees nearly 200 employees across three C&W offices in New Jersey. “This is similar in that you have a full-service platform with
He was unequivocal about what came next.
“Recruiting, recruiting, recruiting,” he said. “Getting the best-in-class professionals in the door.”
It’s been a clear priority for Bronsnick, a well-connected, well-
several other notable additions this year, including
investment
sales specialist
respected industry executive who spent nearly
a decade with SJP Properties before joining Cushman in July 2021. Look no further than
Niko Nicolaou,
executive
and business
strategist Mike
Staskiewicz and
John Obeid, who
will oversee
research operations in New Jersey.
Not that hiring has been Bronsnick’s sole focus since he took the reins. The 20-year industry veteran has made it his mission to revamp how C&W identifies and pursues new business and revenue opportunities, all while advancing the long-held goal of creating a one-stop shop — better integrating its various disciplines
Mindy Lissner
last fall’s hiring of a six-member team from CBRE led by powerhouse industrial brokers Mindy Lissner
Bill Waxman
Peter Bronsnick joined Cushman & Wakefield in July 2021 as its New Jersey managing principal, with plans to add top industry talent and revamp how the firm identifies and pursues new business opportunities.
Photo by Aaron Houston for Real Estate NJ