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32 OCTOBER 2022 groups focused on franchise
law, including the American Bar Association’s Forum on Franchising and the International Franchise Association.
“I am thrilled to welcome Stephanie to the team,” said Marisa Rauchway, chair of the firm’s franchise group. “As a veteran of the national franchise community, her broad legal talents and deep industry knowledge will add immediate value to both existing and future clients of our practice.”
VIOLET PR DETAILS
FIVE NEWEST HIRES
Public relations firm Violet PR has doubled its staff with five new hires, as it looks to serve its growing
roster of economic development, professional services and social good clients.
According to the Montclair-based agency, the additions include Georgette Gilmore as senior copywriter and Luke Gavronski as assistant account executive. Also joining its team are account coordinators Claudia Velasquez, Joelle DeCaro and Rachel Lessig.
“Violet PR has been on an impressive growth path since 2021, and these new hires are critical to helping us serve our new and existing clients,” said April Mason, president of
Violet PR. “I’m particularly excited to welcome Georgette Gilmore, as she has 15 years of experience as a journalist, social media manager and creative writer — plus a wealth of connections here in Montclair.”
Gilmore previously was the social media manager
brings expertise in writing, media relations and digital marketing, the news release said. He previously
DIVERSIFIED TAPS
LEIFER FOR KEY POST
Diversified Properties has hired Jon Leifer as its new director of acquisitions and development, the Montville-based firm announced.
In his new role, Leifer will oversee the company’s building and land acquisitions as well as both ground- up development and redevelopment projects in key growth markets, according to a news release. He joins the commercial and residential real estate firm from Bowery Farming, a New York City-based vertical farming and indoor agriculture company with farms in New Jersey, Maryland and Pennsylvania, where he served as head of real estate.
“Jon’s extensive acquisitions experience across multiple asset classes speaks to his ability to provide substantial long-term value to our company,” Diversified Properties’ Founding and Managing Partner Nicholas Minoia said. “We are thrilled to welcome Jon to the team and are
shared my focus on community- oriented development and benefitting the residents and tenants we serve. I look forward to immediately helping Diversified realize its long-term business goals.”
CBRE NAMES NEW EXECUTIVE V.P. ON INDUSTRIAL TEAM
CBRE has hired Brian Golden as
an executive vice president and the newest addition to its industrial and logistics advisory team in New Jersey.
The firm said Golden, formerly of JLL, specializes
in institutional
landlord
and tenant
representation.
He comes to
CBRE’s Saddle
Brook-based
unit and will
represent clients
in developing and implementing real estate strategies throughout the Northeast.
“Brian’s addition to our industrial and logistics advisory team further enhances our ability to deliver superior outcomes to our clients throughout the Northeast region,” said Jeffrey Hipschman, CBRE’s senior managing director in New Jersey. “He is a trusted adviser
to many institutional owners and occupiers, with a long track record of delivering outstanding results.”
Golden most recently was an executive managing director with JLL, representing clients in New York, New Jersey, Pennsylvania and Delaware. Previously, was a senior leasing manager in New Jersey for Prologis, overseeing leasing activity for more than 20 million square feet of industrial and warehouse space.
His past positions also include director of leasing for Mack-Cali Realty Corp., where he handled leasing activity for more than 4 million square feet of office space.
“Brian’s deep experience in leasing, development, finance and asset management enables him to provide unmatched expertise to clients,” said Matt Van Buren, president of CBRE’s New York tristate. “His joining our team continues our long- term commitment to providing our clients with both broad and deep real estate knowledge and market expertise.” RE
Luke Gavronski
was an account coordinator
at Conway PR
& Marketing, where he gained experience in social media content creation and management for clients,
including Malaysia, Santa Clarita Valley and Trinidad and Tobago.
Velasquez, for her part, holds a master’s in public and organizational relations and a bachelor’s in communication and media arts from Montclair State
University,
the firm said.
Her extensive
internship
experience
includes work
for 5W PR’s
media relations
team, as well
as stints at major media companies Sony Music Entertainment and iHeartMedia.
A recent graduate of Fairleigh Dick- inson University, DeCaro is currently pursuing a master’s degree in com- munication, the news release said.
Brian Golden
Claudia Velasquez
She is a former communication and develop- ment intern for the Court Ap- pointed Special Advocates of Union Coun-
ty, where she gained media
Jon Leifer
excited to have his vision and expertise help us as we continue to improve properties
and create distinctive and thoughtfully programmed
and creative writer at the Montclair Art Museum, where she grew the museum’s Instagram presence to more than
Joelle DeCaro
relations skills.
spaces where businesses and communities can thrive.”
With Bowery Farming, Leifer executed expansion strategy and led corporate site selection for indoor vertical farms and research and development facilities, including leasing and facility buildout negotiations, incentive procurement and project entitlement, the news release said. He also spearheaded renewable energy purchases, sustainable design initiatives and design-build feasibility analysis.
Leifer is also a former director of acquisitions for Rochelle Park-based Case Real Estate Capital, where he led deal sourcing and execution,
due diligence, purchase and sale negotiations, capital raising and joint venture partnership structuring.
“Success in today’s commercial real estate world is no longer defined solely by a company’s bottom line but instead the broader, lasting impact it makes on the local community,” Leifer said. “From my first conversation with their team, it was clear that Diversified Properties
Georgette Gilmore
Lessig joins Violet PR full-time
after interning with the firm for the past six months, the news release said. She has supported on media relations and
social media
campaigns for
various clients,
including the
New Hampshire
Department
of Business
and Economic
Affairs and
Carbon Valley, Wyoming, having graduated from Monmouth University with a bachelor’s in political science and bachelor’s in communication with a concentration in public relations and journalism.
12,000 followers, according to a news release. She also served as a daily editor at Baristanet, a hyperlocal website focused on news, arts, culture and lifestyle for Montclair and surrounding communities.
Gilmore holds a bachelor’s in visual arts from Montclair State University, where she graduated with honors.
Gavronski, a graduate of the University of Wisconsin-Milwaukee,
Rachel Lessig