JRM Construction Management spearheaded the buildout of TimeVallée’s new store at American Dream in East Rutherford. — All photos courtesy: JRM
By Joshua Burd
Luxury watch retailer TimeVallée has opened a new store at American Dream in East Rutherford, its first North American location, after a buildout by JRM Construction Management.
According to a news release, the boutique features a storefront with a sophisticated metal panel system and decorative windows, while the interior has elements such as specialized brand fixtures, premium tile flooring and luxurious carpeted areas to complement the selection of high-end products. JRM added that the buildout enhances the TimeVallée experience by using LED strips and custom chandeliers to spotlight the craftsmanship of watches from the likes of Jaeger-LeCoultre, Piaget, IWC Schaffhausen, Panerai, Roger Dubuis and Vacheron Constantin.
SLIDESHOW: TimeVallée at American Dream
The construction firm collaborated on the space, part of the massive retail and entertainment complex along Route 3, with Jarmel Kizel Architects & Engineers.
“The TimeVallée boutique is a manifestation of our dedication to creating functional spaces that embody the spirit of the brands we serve,” said Joseph Schimenti, vice president of retail at JRM Construction Management. “As an employee-owned company, each of us at JRM has a personal stake in the success of our projects, ensuring we deliver excellence and exceed our clients’ expectations. This project is a testament to our commitment to quality and our ability to adapt and deliver complex projects that meet modern demands.”
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