Fitness Factory Health Club recently opened a new 20,000-square-foot facility at Somerset Development’s Bell Works campus in Holmdel, marking its seventh location and a new offering for users of the 2 million-square-foot complex. — Courtesy: Somerset Development
By Joshua Burd
A growing fitness chain has opened its doors at the Bell Works campus in Holmdel, bringing a new offering to the property for both tenants and the broader community.
Somerset Development, which owns the 2 million-square-foot complex, said Fitness Factory Health Club occupies 20,000 square feet across two floors at the Crawfords Corner Road location. The space will feature fitness classes and personal training, as well as nutrition services such as consultations from health professionals and a fully organic protein smoothie bar with vegan and kosher options on the menu.
The facility, Fitness Factory’s seventh location, also has high-end training and recovery-focused amenities such as:
- Strength equipment
- Cardio machines with access to streaming and social media platforms
- A large turfed functional training area
- A virtual training area outfitted with Echelon and Expresso fitness bikes and Echelon Reflect Mirror system
- A recovery room featuring HydroMassage bed, Leg Compression Therapy System, Theraguns and vibration platform
- Rejuvenating saunas and updated showers
“We are constantly looking for new ways to elevate the community at Bell Works,” said Ralph Zucker, CEO and president of Somerset Development. “The needs of employees are constantly changing and there has never been a greater spotlight on health and wellness in the places we live, work and play. Finding ways to create new spaces that serve the needs of the modern workforce and community is a top priority for Somerset Development, and Fitness Factory was the natural choice to advance this goal.”
The operators also noted that Fitness Factory offers daycare and babysitting services for members while using the facility.
“We were immediately drawn to the carefully constructed community atmosphere and unparalleled location at Bell Works, both of which we view as essential qualities in each of our health clubs,” said Erik Rubin, general manager at Fitness Factory. “This new location will enable us to bring our unparalleled health and wellness services to both employees at the metroburb as well as the broader community in Holmdel and Monmouth County. We couldn’t think of a better place to anchor our marquee flagship location in central New Jersey.”
Co-owned and operated by Rich Scarpati and Dennis Cieri, Fitness Factory Health Clubs is a fast-growing brand of high-end health and wellness clubs across New York and New Jersey. The 24-year-old chain has other locations in Edgewater, New Providence, Palisades Park, Rockaway, Somerset Park and Yonkers, New York, as it eyes additional growth after opening in Bell Works.
Its newest location is part of the reimagined former Bell Labs research campus, which Somerset Development has spearheaded, creating what is now a distinctive collection of office, retail and service tenants across a massive footprint.
