Adam Taylor, founder and CEO of Splendor Design Group in Red Bank — Courtesy: Splendor Design Group
By Joshua Burd
A design and marketing firm with a growing real estate practice has expanded its capabilities with a newly completed merger.
Splendor Design Group, which is based in Red Bank, on Tuesday announced it has merged with Filter Advertising and will operate under the Splendor brand. The result is a robust web design and marketing agency catering to the Northeast region, which has prompted an expansion of the firm’s office that includes new creative space and an in-house studio.
The 12-person firm also noted that it has added senior project managers, graphic designers and web developers in the past 18 months.
“We’re excited about our merger with Filter, which widens Splendor’s capabilities and brings additional industry experts to our staff,” said Adam Taylor, owner and CEO of Splendor. “The merger complements our overall growth — as we’ve bolstered our staff, increased our client roster and drilled down on the creative elements of web design and branding.”
Founded in 1999, Splendor began as a small group creating brand identity work and collateral marketing materials, according to a news release. Today, the firm has evolved into a practice focused on strategy, brand development, digital design and a host of other capabilities, with a client roster that includes a growing number of residential, office and industrial owners.
With its real estate practice, Splendor noted that it incorporates the creative tactics utilized on major consumer brands. Recent work includes bringing SJP Properties’ Project Management division to market, as well as increasing the web exposure and presence for Onyx Equities by 20 percent.
Splendor also worked to turn a century-old garment factory in Newark into a sought-after residential loft location.
Other clients span the health care, professional services, wine and spirits, retail, home improvement and higher education industries. For instance, the firm recently spearheaded a commercial spot for Lincroft-based Brookdale Community College during this year’s NCAA March Madness.
“I have had the pleasure of working with Adam and his team at Splendor on a few projects over the years,” said Jeff Schotz, executive managing director with Newmark Knight Frank. “I can say without equivocation that they are the most creative, responsive, reasonably priced marketing firm I have ever worked with during my 39 years in business.”
Joining Splendor’s ranks from Filter are industry veterans Chris Brignola and Jay Sharfstein, the news release said. Filter was established in 2005 by the award-winning New York marketers and, since its launch, has created national campaigns for entertainment and cable brands such as USA Network, Food Network, A&E, ABC/Disney, WE tv and more.
“Chris and Jay bring a wealth of experience and creativity to Splendor,” Taylor said. “They also embody a kindred entrepreneurial spirit, having grown Filter into a multistate operation. I’m excited to have them here to take our creative work to the next level.”
Splendor’s staff also includes social engagement experts, app developers, digital designers, videographers, editors and project and client managers.
“What Adam has built is as impressive as any digital shop I’ve been around,” said Brignola, the agency’s co-executive creative director, said. “Splendor is poised for greatness, and Jay and I are excited to help grow the agency into the top creative firm in the state.”