By Joshua Burd
Rock Brook is sporting a new look as the well-known consulting engineering firm marks a key milestone in its business.
The Monroe-based team, which focuses on mechanical, electrical, plumbing and fire protection and low-voltage engineering, has announced the completion of a major rebranding as part of its 20th anniversary celebration. That includes a new logo, website and cross-channel advertising campaign — “20 Years of Rolling Up Our Sleeves” — that highlights the professionals involved in some of the region’s most high-profile commercial real estate projects.
According to the firm, the modern logo captures the essence of systems design through a creative approach to its monogram and name. Coupled with the branded ad campaign, that’s meant to convey the longevity, experience and evolution of the firm.
“Our new branding is designed to reflect Rock Brook’s progression and commitment to excellence,” CEO Gregory J. DeMarco said. “Our team embodies the energy and experience that our clients demand, and we want to convey that through inspiring new branding for the firm.”
Rock Brook’s website has also been redesigned with a showcase of its award-winning project portfolio, according to a news release. That includes properties and clients across sectors such as workplace, health care, data center, life sciences and industrial, while it maintains offices in New Jersey, New York and Pennsylvania and a Fortune 500 client base.
