Burlington at St. Georges Crossing in Woodbridge — Courtesy: Levin Management Corp.
By Joshua Burd
A gaming and entertainment concept is coming to St. Georges Crossing, the 343,000-square-foot shopping center in Woodbridge, under a newly announced deal by Levin Management Corp.
The operator, Activate Games, will occupy 14,650 square feet at the highly trafficked property at the junction of Route 1 & 9 and Route 35, adding to a footprint that includes more than 30 locations across North America, according to a news release. The deal follows Burlington’s recent commitment at the ShopRite-anchored complex, which the leasing agent said is now fully occupied.
LMC Senior Leasing Representative E.J. Moawad represented the landlord. Michael Testa and Kristin Martins of Catalyst Real Estate Partners represented Activate Games.
“Activate Games is an exciting, cutting-edge entertainment concept that enhances the experience at St. Georges Crossing,” Moawad said. “It’s a great complement to the center’s retail and dining lineup and further supports our strategy of creating a well-rounded, high-traffic destination.”
In announcing the deal, LMC noted that Activate Games offers immersive, tech-driven game rooms where players work together to complete real-life challenges that test physical and mental agility. The concept blends physical activity with interactive technology in a way that appeals to all ages and skill levels, from families and friends to corporate team-building groups.
St. Georges Crossing draws some 4.3 million visitors annually, according to real-time traffic data from Placer.ai., LMC said. It’s also home to T.J.Maxx, which serves as a third anchor alongside complementary retail and dining brands such as Ulta Beauty, PetSmart, KPOT Korean BBQ & Hot Pot, Nothing Bundt Cakes, AutoZone, Popeyes, Jersey Mike’s and Taco Bell.
“The transformation of St. Georges Crossing has been outstanding,” said Matthew K. Harding, chief executive officer of LMC. “With strong anchors like ShopRite, T.J.Maxx and Burlington, complemented by a vibrant mix of retailers and experiential brands, the center is well positioned for continued long-term success.”
