Kurv Industrial’s newest projects in New Jersey include a 355,580-square-foot warehouse at 63 New Hook Road in Bayonne — File photo / Courtesy: JLL
By Joshua Burd
Bridge Industrial is now Kurv Industrial, a change meant to capture the firm’s evolution and the growth of a platform that includes substantial holdings in New Jersey.
The developer, which is based in Chicago, said the new name “represents a sharper articulation” of how it operates after its founding more than 25 years ago. Locally, that has included expanding its platform to incorporate value-add acquisitions, as it did around 2023, having also broadened the geographic focus of its team in and around the Garden State.
To date, the firm said it has developed more than 20 million square feet across 29 projects in the New Jersey market.
“Growth takes shape in the turns, in moments that require conviction, clarity and patience. The name Kurv reflects that mindset,” said Steve Poulos, cofounder and CEO. “The industry has evolved significantly since we founded the company in 2000, but our approach has always been grounded in discipline and execution. We built this platform by consistently delivering and staying focused on our core fundamentals — even as the market changed.”
The now-former Bridge Industrial entered New Jersey in 2014 under the leadership of Jeff Milanaik, an esteemed developer who previously led Heller Industrial Parks. It quickly built a major pipeline and portfolio of warehouse and logistics space, largely reflecting the firm’s national model of finding complex deals and projects to tap into supply-constrained markets.
The company on Monday said it will continue to maintain its organizational structure, leadership and strategy across its headquarters and regional offices in Los Angeles, Miami, New Jersey and Seattle.
