Plans for Hoboken Connect include a CetraRuddy-designed, 386-unit apartment building on Observer Highway — across from the Bloomfield and Washington Street intersections — with 20 percent of the homes designated for lower-income renters. — Rendering courtesy: LCOR
By Joshua Burd
LCOR has unveiled its leasing and marketing partner for a high-profile, 386-unit residential tower that’s now under construction in downtown Hoboken.
According to the firm, SERHANT. New Development will look to drive early demand at what’s known as Charlie as it introduces the 27-story project to the market. That work is now underway as construction progresses along Observer Highway, across from the Bloomfield and Washington Street intersections, where the first residents are slated to arrive in spring 2027.
The high-rise — the first major ground-up building at LCOR’s sweeping Hoboken Connect project — is also SERHANT’s first residential assignment in the Mile Square City.
“Bringing the SERHANT team on at this stage enables us to align our leasing strategy with the vision we have been executing since day one,” said Brian Barry, senior vice president at LCOR. “Charlie is more than a residential building — it’s a cornerstone of Hoboken Connect and a reflection of how thoughtful, transit-oriented development can help reshape an entire neighborhood. As we approach completion, partnering with a team that understands how to position and lease a project of this scale and caliber is essential.”
As the developer noted, 20 percent of Charlie’s homes will be reserved as affordable housing. Floorplans will range from studios to three-bedroom units, while renters will have access to amenities such as a concierge-attended lobby, coworking and dining areas, an entertainment kitchen, a high-end fitness center and a rooftop pool with sweeping, unobstructed views of the Manhattan skyline and the Hudson River.
The building, which will have ground-floor retail space, is also on track to become New Jersey’s largest residential geothermal development, according to a news release. That stems from a design with 66 wells reaching depths of up to 850 feet, enabling efficient heating and cooling while significantly reducing carbon emissions, while the building will incorporate green roofs and advanced stormwater management systems, as LCOR targets gold certification on the U.S. Green Building Council’s Leadership in Energy and Environmental Design scale.
“At SERHANT., we’re focused on projects that push the industry forward, and Charlie does exactly that,” said Ryan Serhant, founder and CEO of SERHANT. “From its sustainability to its scale and waterfront positioning, it’s a project defined by design and true connectivity. Expanding our firm’s New Development presence in Hoboken with a project of this caliber is a major milestone for our team.”
The project is a key component of Hoboken Connect, the more than $900 million public-private redevelopment centered at NJ Transit’s Hoboken Terminal. Upon completion, the master plan will have a vibrant mix of residential, retail and public infrastructure improvements, restoration of the Ferry Terminal Building and Warrington Plaza, a new NJ Transit bus terminal, public space and transportation improvements connecting the waterfront to downtown Hoboken.
LCOR breaks ground on 386-unit rental tower for sweeping ‘Hoboken Connect’ project
