Indoor amenity spaces at The Wyldes, located at 1100 South 5th St. in Harrison, include two lobbies with double-height lounges and a coffee station, plus a commercial-grade demonstration kitchen and a high-end, two-story fitness center, among other spaces. — Courtesy: Advance Realty Investors
By Joshua Burd
Advance Realty Investors has leased 75 percent of The Wyldes, the sprawling 399-unit luxury apartment property in Harrison that hit the market last summer.
The firm said the complex, located at 1100 South 5th St., has attracted a renter pool that includes a host of former Jersey City and Queens residents, which make up nearly 35 percent of lessees to date. Data from The Marketing Directors, the property’s leasing agent, shows a 38 percent increase in velocity from one of Advance’s sister properties in the area over the same timeframe, highlighting Harrison’s growing appeal.
The Wyldes is the latest piece of the firm’s 35-acre Riverbend District along the Passaic River and adjacent to the Harrison PATH Station.
“The success of The Wyldes suggests a clear shift in the mindset of today’s urban renter,” said Jaqueline Urgo, president of The Marketing Directors. “Now more than ever, they are looking to leave behind exorbitant rents and head to locations where they can find luxury buildings on par with those found in Manhattan, Jersey City or Long Island City, along with commuter convenience. Harrison and the Riverbend District in particular, has clearly emerged as a destination of choice.”
The Wyldes, designed by MHS Architecture and built by March Associates Construction, is a collection of studio, one-bedroom and two-bedroom homes 10 miles from New York City. Amenities include 45,000 square feet of outdoor green space such as landscaped courtyards with an infinity-edge pool, a sun deck, firepits, a bar with TVs, grills, outdoor dining areas, games and a screening area.
Indoors, The Wyldes has two lobbies with double-height lounges and a coffee station, plus a commercial-grade demonstration kitchen and a high-end, two-story fitness center, among other spaces. Residents also have access to a virtual gaming and karaoke room with a mini bar and a billiards room with a media lounge and kitchenette, as well as an office and library with flexible coworking spaces such as private offices and conference rooms.
Advance’s earlier projects in Harrison have included Steel Works, a collection of 286 apartments completed in 2017, and Cobalt Lofts, which added another 280 units to the Riverbend District about a year and a half later. Renters at all three properties are a PATH stop away from Newark Penn Station, while also 20 minutes by rail from Jersey City, Hoboken and Lower Manhattan.