550 Broad St. in Newark — Courtesy: The Blau & Berg Co.
By Joshua Burd
The owner of a well-known, 18-story office tower in downtown Newark has hired The Blau & Berg Co. to market the building to new tenants.
The brokerage firm said this week that it has taken over as leasing agent for 550 Broad St., which has 150,000 square feet of available space. Christian Benedetto is heading the assignment on behalf of the property owner, 550 Broad Investors LLC, along with Jason Crimmins, Peter J. Murano and Alex Conte.
The tower is one block from NJ Transit’s Broad Street station and adjacent to a Newark Light Rail stop, Blau & Berg said in a news release. The brokerage team also touted its unobstructed views of the Manhattan skyline, its location alongside Washington Park and proximity to anchors such as Prudential Financial, Rutgers Business School, Audible and Whole Foods.
“550 Broad Street is a first class building in the heart of downtown Newark,” said Crimmins, president of the Short Hills-based firm. “This is an exciting time to be in Newark — as the state’s largest city, it is an economic center for the region and is growing in popularity due its location and ongoing revitalization for businesses of all sizes such as Panasonic, Prudential, Audible, NJ Transit to name a few.”
The brokerage also highlighted recent renovations to the lobby, common areas and exterior of 550 Broad, along with an on-site fitness center, deli and restaurant. Blau & Berg is marketing units ranging from 3,600 to 49,000 square feet.
