The new Hard Rock Hotel & Casino has opened its doors in Atlantic City, with the promise of being a new type of destination that will grow the market and bring new visitors to the resort town.
As a crowd packed the famed Atlantic City boardwalk on Thursday, an investment group hailed the opening of the new Ocean Resort Casino at the former Revel property.
An Atlantic City casino and a well-known North Jersey mall are among the nation’s top 100 property taxpayers.
The new Hard Rock Hotel & Casino will open June 28, with a model that aims to set a new standard in Atlantic City. For one thing, the resort will have an added emphasis on entertainment, leveraging Hard Rock’s own vast network of performers to help program the venue and bolster other nongaming revenue streams such as meeting business and hotel stays. But its owners have sought to be different from past generations of New Jersey casinos in another way, focusing on community outreach that they say will continue well past the grand opening.
Even before I started covering commercial real estate full-time, I still came across development stories during my earlier days as a metro reporter in Central Jersey. One of those stories came when I was covering Bound Brook, a borough in Somerset County that had a tired downtown and a history of being battered by flooding from the Raritan River. But in early 2011, we learned that a developer named George Capodagli was interested in building the type of new apartments that were starting to crop up elsewhere in the state.
With two weeks until its grand opening, the Hard Rock Hotel & Casino Atlantic City has unveiled the design for the new state-of-the-art resort on the city’s iconic Boardwalk.
A developer has opened the doors to a new hotel in Berkeley Heights, aiming to capture demand from the region’s network of life sciences companies and other corporate users.
A Hamilton-based design and planning firm has continued its expansion with eight new hires.
Set to open in just three weeks, the new Hard Rock Hotel & Casino Atlantic City has announced a series of new restaurant options at the 17-acre resort property.