154 Route 4 West in Paramus — Courtesy: Cushman & Wakefield
By Joshua Burd
A wellness concept for parents and children will make its debut in New Jersey later this year after inking a 6,200-square-foot lease at a Paramus retail property.
Brokers with Cushman & Wakefield represented the Canadian-based franchise, WowMoms World, in the transaction at 154 Route 4 West. Set to open in the fall, the operator will offer a facility that provides both a relaxation area for parents and a stimulating environment for children, including open play for preschoolers, parent-and-child yoga and fitness classes.
C&W retail leasing specialists David Townes and Alana Friedman completed the transaction on behalf of WowMoms World, while also representing ownership at the freestanding facility.
“Paramus is arguably one of the best retail locations within one of the strongest retail markets in the entire country,” Friedman said. “Additionally, this marketplace serves a large population of young and growing families which makes WowMoms World a great fit and a welcome new addition for area residents.”
Other plans for WowMoms World include a healthy café with organic options and flotation therapy for infants, according to a news release. The multifunctional center will also host children’s birthday parties and offer massage therapy services.
Its new home in Paramus offers 95 feet of frontage along Route 4, the news release said. The 1.7-acre site, which is adjacent to Westfield Garden State Plaza, is easily accessible to Route 17 and the Garden State Parkway.
