Squiretown Properties has opened a new two-bedroom model unit at its new luxury rental community known as ParkVue at Livingston. — Courtesy: Squiretown Properties
By Joshua Burd
Standing in front of the brick and white façade of a new clubhouse building, Sam Gershwin recalled the group that gathered in fall 2015 at a site along Eisenhower Parkway in Livingston.
At the time, the parcel was nothing more than stone and dirt.
“We could look up at this site and see some tree-clearing operations and the commencement of some site-work improvements,” said Gershwin, senior vice president of Squiretown Properties. “Fast forward to today: In a little less than two years, look at what we’ve accomplished.”
Gershwin was joined by many of those same well-wishers last week as Squiretown formally unveiled its new rental community in the township. With two buildings completed, the developer has introduced 94 of the planned 220 units at what’s known as ParkVue at Livingston, as construction continues for the remaining phases.
Executives with the firm gathered with local officials to not only cut a ceremonial ribbon, but tout the early success of the project. As of Friday, 88 of the initial 94 units had been leased, while about 70 of those residents had already moved into the community.
Sitting on 21 acres, about five minutes from Interstate 280, ParkVue is located at 211 Eisenhower Pkwy. and just south of Route 10. Amenities include a central clubhouse with an interior that resembles a country club, along with a health and fitness center, heated outdoor pool, sports court and walking paths.
The apartments include high-end finishes, while tenants have underground parking with elevator access to residence levels. Rents in the community, which has a mix of one- and two-bedroom units, range from around $2,100 to $3,900.
Minno & Wasko Architects and Planners designed the project, while Valley National Bank provided construction financing. They were among a host of companies and local officials who were recognized on Friday by John and Steve Cicchino, co-owners of Squiretown Properties.
The developers also used the event to unveil another tool for Builder Marketing Services, which is overseeing the marketing and lease-up for ParkVue, as it debuted a 1,239-square-foot model two-bedroom unit designed by GB Design Consultants.
“It’s one thing to read about the luxury amenities offered to residents of ParkVue at Livingston, but seeing them in person takes this beautiful, brand new community to entirely new heights,” said Eli Montag, director of leasing for ParkVue. “By opening this fully furnished apartment for prospective residents, they can easily imagine themselves and their families living here every day.”