By Joshua Burd
Denholtz and Lansing Melbourne Group have picked Greystar as the leasing agent for a portfolio of more than 300 new luxury apartments outside Charlotte.
The properties, which include NOVI Rise, NOVI Lofts and NOVI Flats, have come online in recent years as part of a multiphase project in downtown Concord, North Carolina. Red Bank-based Denholtz has partnered with Lansing Melbourne as part of its expansion in the Southeast, noting that the NOVI buildings are the first midrise developments of their kind in the city and stem from a multimillion-dollar revitalization spearheaded by the Concord City Commissioners and the Cabarrus Economic Development Corporation.
The buildings, which have a combined 304 studio, one-bedroom and two-bedroom units, also have more than 10,000 square feet of retail space.
“Greystar has established a global reputation for driving leasing success, and their proven track record in the Charlotte area in particular make them a strong partner for our NOVI communities,” said Warren Loy, senior vice president and head of asset management at Denholtz. “We are thrilled to work with Greystar’s team and welcome future residents to experience all that NOVI and the town of Concord have to offer.”
Greystar manages more than 1 million multifamily and student housing units, according to a news release.
“Greystar is excited to be the exclusive leasing agency for the NOVI portfolio,” said Michael Susen, senior director of real estate at the firm. “We provide a professional level of service, and together with Denholtz, we elevate the resident experience for those who choose to call NOVI communities home.”
