Playa Bowls has opened a new location at 2107 Route 35 in Holmdel, part of the Holmdel Towne Center. — Courtesy: Kraft Development II
By Joshua Burd
A national smoothie and acai bowl franchise has opened a new 2,500-square-foot location at a Holmdel shopping center, under a newly announced lease by Kraft Development II.
The chain, Playa Bowls, has backfilled a space at 2107 Route 35 that was previously occupied by Payless Shoes, according to a news release. David Hellman of Kraft Development II represented the tenant, while Jeffery Realty represented ownership at the Holmdel Towne Center.
The store marks Playa Bowls’ 92nd location since its launch by champion surfer and veteran restaurateur Robert Howell, the news release said. Hellman is now pursuing other locations for the operator in northern and central New Jersey.
