Kushner Real Estate Group has teamed with Lloyd Dickenson Fitness to launch a new in-person fitness program at its eight luxury apartment properties in Jersey City and Bayonne, offering more than 130 classes monthly. — Courtesy: Lloyd Dickenson
By Joshua Burd
Kushner Real Estate Group has launched a new fitness program for thousands of residents across its eight luxury apartment properties in Jersey City and Bayonne, working with a locally based group of certified trainers to offer dozens of monthly in-person classes.
Designed and operated by Lloyd Dickenson Fitness, the program allows tenants to attend select classes based on their own individual interests and fitness goals or to participate in the full schedule, similar to what they would receive from a personal trainer, KRE Group said. Renters can choose from between four and nine sessions every week, depending on the size of the community, equating to more than 130 classes monthly across the developer’s portfolio in the two cities.
It’s the latest addition to the services, amenities and experiences that KRE offers at its upscale apartment buildings. Dickenson, a resident of KRE’s Journal Squared development in Jersey City, developed the concept after teaching a popular high-intensity interval training at the property and seeking to create something “bigger, more exciting and more electric.”
“I view fitness as a way to connect with people, improve lives and even change the world as a whole,” said Dickenson, a former collegiate basketball player. “We all have struggles and problems to overcome. That’s a common connection that people have.
“When you come to our classes, you are going to feel that positive energy. You’re going to be there with your neighbors and you’re going to accomplish something together. You’re going to do something good for your body, you’re going to work hard, you’re going to recover, and you’re going to have fun doing it. If everyone can leave our classes feeling the same way, I think that is what we can do as trainers to help make the world a better place.”
As the developer noted, Dickenson connected with KRE’s management team and was brought on to provide a program that serves the company’s entire urban living portfolio, included for all residents as part of their amenity package. Locations include Journal Squared, 235 Grand, 225 Grand, 18 Park, 485 Marin, 351 Marin and Grove Pointe in Jersey City and Bay 151 in Bayonne.
Dickenson’s team holds classes in the mornings and evenings with energetic, personable instructors that he selects, KRE Group said in a news release. Offerings include high-intensity interval training, Pilates, yoga, cardio kickboxing, stretch and recovery, full body tone, aerobic cardio and cycling, among others.
KRE has also purchased new, high-end equipment at several communities to accommodate the class schedule. Meantime, it marked the launch of the new fitness program at many of its new communities with free, healthy products brought in from local Jersey City businesses, such as Frutta Bowls and Acai Bowls.
“We’re thrilled to announce the launch of our new portfolio-wide fitness program in Jersey City and Bayonne,” said Jonathan Kushner, KRE Group’s president. “We are actively rolling out more programs, services and experiences for our residents than ever before. It’s an initiative we are really excited about, and this comprehensive new fitness program is a major component.”