Newmark’s New Jersey headquarters in Rutherford
By Joshua Burd
Newmark Group has shortened the name of its flagship commercial real estate business, announcing a rebrand that it says reflects its rapid growth and the evolution of its platform.
The New York-based firm said it would now go by Newmark, a move that comes after it completed more than 50 acquisitions over the past decade, while forming strategic partnerships to grow its international reach and services. Along with providing a new brand for its team of service providers, the company said it hopes to convey a progressive approach to the business.
“The unique ideology cultivated at Newmark has attracted top market experts seeking a collaborative and entrepreneurial environment,” CEO Barry Gosin said. “Newmark stands out in the industry for its dynamic culture that embraces technology, champions new opportunities and grows future leaders. This rebranding captures the principles, energy and data-driven approach that have further fueled our momentum and provided us with the vision to successfully usher our stakeholders into a rapidly changing future.”
The firm, whose New Jersey team is based in Rutherford, has made several key additions in the Garden State in recent years. The company last month expanded its industrial group with the addition of six brokers in New Jersey, who were among 11 newly added professionals across its offices in North America.
Newmark in 2017 also bolstered its capital markets platform in the state when it hired a team led by Kevin Welsh and Brian Schulz. The new hires came about six months after the firm added a practice led by Brian Tobiasz, a veteran of project management and construction services in commercial, industrial and retail projects.
In a news release Monday, Newmark championed values such as a fair and equitable company infrastructure, engineering solutions based on the human experience and a focus on depth of expertise over physical footprint. The firm also said it was committed to prioritizing transparent leadership structures over bureaucratic barriers and ensuring that its professionals have access to world-class data and insights as it assists clients.
Chief Administrative Officer Alison Lewis, who led the rebranding effort, acknowledged the move comes amid “a tumultuous year during which the entire world has shifted.”
“Newmark is uniquely positioned to lead because we embrace the opportunities that come with change and we leverage those to create exceptional outcomes for our clients and for our people, and to positively impact the communities in which we live and work,” Lewis said. “In addition to being a statement of continued company evolution, this new brand identity tells a story about our core principles and the enduring commitment to ingenuity and adaptability that has attracted so many of the industry’s top experts to our platform.”
Newmark said it will continue its strategic alliance with London-based real estate consulting firm Knight Frank, both domestically and abroad.