By Joshua Burd
Anthony & Sylvan Pools has taken 4,800 square feet of industrial space in Rockaway Borough, in a newly announced transaction by Resource Realty of Northern New Jersey.
Brokers say the building, 385 Franklin Ave., provides the well-known pool builder with an ideal hybrid of warehouse storage and administrative space. It also reflects the ongoing demand in the flex-industrial sector that’s on display throughout the market, including Morris County.
RRNNJ principals Greg Sabato and Brian Wilson represented ownership in the deal, while Jason Horowitz of Triforce Commercial Real Estate represented the tenant.
“The choice of 385 Franklin Road underscores a growing trend among national service brands seeking high-visibility locations with immediate access to essential highway infrastructure, such as the I-80 and Route 46 corridors,” Sabato said. “By establishing a footprint in Rockaway, Anthony & Sylvan Pools is strategically positioned to serve the residential and commercial populations of Morris, Sussex and Warren counties.”
In a separate Morris County deal, Sabato and Wilson team represented a landlord in a 4,000-square-foot lease renewal at 50 Williams Parkway in East Hanover.
“The market positioning of Williams Parkway speaks to the enduring value of the East Hanover industrial submarket,” Wilson said. “The retention of the tenant here highlights the stability of the local market that feeds extremely strong occupancy rates for ownership.”
Both deals are part of the continued thirst for properties in the 2,500- to 7,500-square-foot range, RRNNJ said, noting that they cater to the types of service providers, home improvement specialists and local distributors that make up the Main Street economy.
“The activity we are seeing throughout northern New Jersey and southern New York State as a whole indicates the industrial market is about more than just logistics; it’s about small-bay service-industrial spaces that facilitate more localized service delivery,” Sabato said. “High-quality, midsized industrial space is a ‘must-have’ for companies that need to be within arm’s reach of their customers.”
