Jonathan L. Hornik — Courtesy: Private Lender Law
By Joshua Burd
The Marlboro-based firm known as Private Lender Law has broadened its role in the industry with the acquisition of an annual conference platform and a trade association.
The practice, an affiliate of LaRocca Hornik Rosen & Greenberg LLP, on Friday said it will look to build on the track record of what’s known as the Pitbull Conference. The business is the largest private lending conference in the country, the firm said, having provided networking, education and dialogue within the industry for nearly two decades as part of a three-day event that draws capital providers, lenders, investors, brokers and service providers to locations in Las Vegas and Florida.
“We want to bring in the best and the brightest in the private lending space: economists, forecasters, politicians — everybody who has the ability to make the collective private lending industry smarter,” said Jonathan L. Hornik, who leads Private Lender Law. “We will deliver relevant, up-to-the-minute industry news and education that cannot be found elsewhere.
“Our goal is to rebrand and transform the Pitbull Conference into a center of commerce for brokers and borrowers to exchange ideas and to create the best marketplace in the industry for transacting deals.”
Private Lender Law, which has completed more than $30 billion in loan closings to date, said it expects to unveil the new conference in March 2023. Its plan comes alongside its acquisition of the National Private Lenders Association, which is led by Pitbull leader and founder Leonard Rosen, serving as a platform for members to collaborate, share ideas and stay informed.
Additionally, NPLA has educated state and federal legislators on how private lending plays a vital role in cultivating successful real estate opportunities throughout the U.S. and the world.
“With both Pitbull Conference and the NPLA, we have the opportunity to do a lot of good in the private lending space,” Hornik said. “NPLA’s goal is to encourage a diverse membership base, with a focus on spotlighting the women who represent a large part of our private lender community. It’s exciting to play a pivotal role in shaping this industry’s future.
“We are thankful to Leonard and his esteemed wife, Kathleen, for doing such a tremendous job growing the conference over the last 20-plus years,” Hornik said. “We now look forward to acting as a careful steward — going forward to continue to grow and evolve the conference.”
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