The coronavirus crisis has upended Bell Works, one of New Jersey’s most complex and high-profile adaptive reuse projects in recent memory, as it was nearing the peak of its success. The developer behind the landmark project is now navigating this latest challenge.
More than a dozen new tenants have joined the roster at the mixed-use Bell Works project in Holmdel, bringing overall office leasing at the complex to more than 90 percent.
Somerset Development has hired a real estate marketing firm to help lure new visitors to the growing slate of retailers, restaurants and services at its landmark Bell Works project.
Monmouth University will honor Ralph Zucker and Anthony Marchetta at its upcoming real estate awards dinner, adding to the list of industry leaders to be highlighted at the annual event.
Riding the success of its Bell Works project — the adaptive reuse of the landmark Bell Labs campus in Holmdel — Somerset Development is taking its show on the road.
The mixed-use Bell Works complex in Holmdel is expanding its entertainment and experiential retail offerings, adding an indoor golf facility, an escape room and a virtual reality studio to its indoor pedestrian plaza.
Somerset Development has inked more than a dozen new office leases at Bell Works, the massive mixed-use campus at the former site of the Bell Labs complex in Holmdel.
Somerset Development has tapped an international hospitality brand as its operator for a planned rooftop hotel at Bell Works, the landmark mixed-use complex in Holmdel.
At full build-out, the massive Bell Works project in Holmdel will be home to some 8,000 daily office workers. But newly unveiled plans for a rooftop hotel are a reminder of the project’s potential to be much more than a repurposed corporate campus.