Target at West Orange Plaza at 235 Prospect Ave. in West Orange — Courtesy: Levin Management Corp.
By Joshua Burd
A long-awaited Target store has arrived in West Orange, marking a milestone in the high-profile update and expansion of a busy shopping center off Interstate 280.
Levin Management Corp., which represents the joint venture ownership at West Orange Plaza, said the retail giant occupies roughly 150,000 square feet at the site for what is its 55th location in New Jersey. It’s also one of three that Target has debuted in the state over the past year, joining a growing tenant roster at 235 Prospect Ave. and continuing the momentum from recent common area improvements, new outparcel development and building renovations at the 298,000-square-foot, Whole Foods-anchored center.
The store, which opened March 29, is expected to employ about 280 team members and offers drive up, order pickup and same-day delivery through Target Circle 360, with next-day delivery available throughout West Orange, according to a news release. In-store features include a CVS Pharmacy, Starbucks and Target Optical.
“Bringing Target to West Orange Plaza marks an exciting step in the property’s evolution,” said Sidney Singer, vice president of leasing for Levin Management Corp. “This addition introduces one of the nation’s best-known retailers to the center, enhances the shopping experience for the community and reinforces West Orange Plaza’s strength as a retail destination.”
LMC has also secured new leases with VIO Med Spa, Quickway Japanese Hibachi, Club Pilates and Namkeen Hot Chicken Joint as part of the outparcel development program, according to a news release. Other national and regional retailers at the site include America’s Best Contacts & Eyeglasses, Chipotle, Jersey Mike’s Subs, Verizon, My Gym and Dogtopia.
Levin’s construction management team served as owner’s representative for the enhancements at the property.
“The arrival of Target represents an important milestone within the broader redevelopment now underway at West Orange Plaza,” said Max Gagneon, vice president of construction for LMC. “Our team continues to advance a multimillion-dollar redevelopment that includes new buildings, expanded outparcel space and site upgrades, positioning the property for future tenants while enhancing the experience for the community.”
LMC: West Orange Plaza adds three tenants as major expansion, update continues
