A plan by CS Paramount Hooper LLC calls for substantial updates at Bey Lea Plaza, a 79,000-square-foot retail center at Hooper Avenue and Bay Avenue in Toms River. — Rendering courtesy: Paramount Realty
By Joshua Burd
The owners of a Toms River shopping center have secured leases with Sprouts Farmers Market and Boot Barn, adding two anchor tenants to help advance a substantial update of the site.
According to RIPCO Real Estate, which brokered the deals, the joint venture of Paramount Realty and Cayre Equities has focused on repositioning Bey Lea Plaza since acquiring it in 2023. The commitments by Sprouts and Boot Barn are now driving leasing momentum and shaping the next phase of the project’s evolution, the listing team said, noting that the redevelopment at Hooper and Bay avenues will introduce updated design elements, improved site functionality and a refreshed tenant mix to reinforce the 79,000-square-foot center’s position as a leading retail destination in Toms River.
RIPCO executive vice presidents Steven Winters and Mike Horne arranged the leases, having also brokered the 2023 sale of the property to CS Paramount Hooper LLC.
“Over the years, our role at Bey Lea Plaza has been fortunate, from facilitating the off-market sale to bringing our best-in-class anchors to the property that will define the project,” Horne said. “Sprouts and Boot Barn are exactly the type of high-performing retailers that resonate with today’s consumer and will drive long-term success for the landlord.”
Winters added: “This redevelopment reflects the broader evolution of retail in strong suburban trade areas like Toms River. We’re seeing continued demand from national tenants looking for well-located, high-visibility centers, and Bey Lea Plaza is a prime example of that trend.”
Winters and Horne also represent the ShopRite-anchored Crossroads Center and the Marshalls- and HomeGoods-anchored Seacourt Pavilion, both in Toms River, while the team recently completed a 72,000-square-foot lease for Restaurant Depot, backfilling a former Foodtown space in the township that had sat vacant for more than a decade. In that transaction, Winters, Horne and the firm’s Brian Ripka represented the tenant, working with landlord Ashkenazi Acquisitions.
