A development project at 430 William St. in East Orange calls for a seven-story, 100-unit apartment building with first- and second-floor parking and rooftop amenity space. — Renderings courtesy: Taylor Architecture & Design
By Joshua Burd
Officials in East Orange have granted a key change to what’s now a 100-unit multifamily project, creating what its design team said is a more refined and resident-focused set of amenities.
According to Taylor Architecture & Design, which represents the developer, the amended planning board approval for 430 William St. eliminates basement parking in favor of a more efficient first- and second-floor configuration. It also relocated the building’s amenity spaces from the second floor to a dedicated roof level and refined the overall unit count and parking program.
“The Planning Board recognized these changes as meaningful improvements to the project’s livability and functionality,” Taylor Architecture wrote in a press release last week. The firm noted that the seven-story building would rise in the Arts and Cultural District of the East Orange Transit Village District Redevelopment Plan, where renters would be just blocks from the NJ Transit’s Brick Church station and part of an active and pedestrian-oriented corridor that promotes residential development above ground-floor active uses.
SLIDESHOW: 430 William St. in East Orange
TA&D President Brian M. Taylor presented the application, while Design Architect Italo Teixeira led the building design. According to a news release, the project calls for a mix of studio, one-bedroom and two-bedroom homes at the corner of William and North Clinton streets, with 60 conventional parking spaces on first and second floors and 40 mechanical parking spaces to satisfy the full parking requirement.
Taylor added that a standout feature of the new design is the relocation of resident amenities to a dedicated roof level that includes 4,035 square feet of indoor space and 3,292 square feet of outdoor space. Indoor amenities include a fitness center and gym, a resident lounge and clubroom, a movie theater and media room, a business center and a cold plunge and sauna, while the exterior provides renters with open-air gathering space above the East Orange and New York City skyline.
The design team also described an exterior that is clad in ironspot brick with composite and metal panel accents, composite banding and aluminum coping details, producing a contemporary urban character consistent within the Arts and Cultural District context, the news release said. The first- and second-floor parking levels are expressed as a distinct base, with residential floors rising above in a rhythm of punched windows and warm brick tones.
The planning board first approved the proposal by 430 William Holdings LLC last November, Taylor announced at the time. The project team also includes land use attorney Elnardo J. Webster II of Connell Foley LLP, civil engineer Richard Adelsohn of Frank Lehr & Associates and professional planner Matt Flynn of John McDonough Associates LLC.
East Orange planning board OKs 115-unit rental project in growing arts, transit district







