Steel Works is located at 1200 Frank E. Rodgers Blvd. in Harrison — Courtesy: Advance Realty
By Joshua Burd
Developers have taken the wraps off a new 286-unit rental community inspired by Harrison’s industrial past, the latest apartment building to come to the town’s waterfront redevelopment zone.
Known as Steel Works, the project by Advance Realty and DeBartolo Development has started leasing at 1200 Frank E. Rodgers Blvd. The property includes a mix of studios, one-bedroom and two-bedroom apartments, benefiting from a location just two blocks from the Harrison PATH station and offering an 18-minute train ride into Manhattan.
“As Harrison emerges as a sought-after transit-oriented destination, Steel Works meets the market’s demand for upscale, lifestyle-oriented apartments,” Peter Cocoziello, founder, CEO and president of Advance Realty, said in a prepared statement. “We’ve outfitted the building with the features and amenities that today’s renters desire most, creating a holistic lifestyle that appeals to those who value the conveniences of urban living.”
Greystar is the property manager of the project. Rents range from $1,845 to $2,864, according to a listing for the complex.
Amenities at Steel Works include a fitness center with an on-site spin room and 24/7 on-demand fitness classes, golf and multisport simulator, heated outdoor pool and clubhouse, among others. Apartments feature high-end finishes and additions such as built-in wine chillers and sound systems.
The developers also touted design elements that create an “urban motif,” including exposed spiral ducts with painted concrete ceilings in first-floor apartments, along with brick veneers.
“Steel Works differs from other nearby developments in its appeal to a more cosmopolitan audience,” said Edward M. Kobel, president and chief operating officer of DeBartolo. “We’ve incorporated advanced design and decor that pays tribute to Harrison’s industrial past, while also providing high-end features and amenities not currently found in New Jersey outside of the Gold Coast.”
The community also sits within the Riverbend District, a 35-acre, multiphase development area in Harrison, and along the Passaic River. Developers and local officials have sought to transform the former industrial neighborhood starting nearly two decades, and those efforts have leapt forward in recent years amid the demand for apartments in walkable, transit-served locations.
When complete, the Riverbend District will feature some 3,000 luxury apartments within eight buildings, plus 100,000 square feet of retail space across six blocks, according to a news release.