A rendering of South Beach at Long Branch — Courtesy: FEM South Beach Urban Renewal LLC
By Joshua Burd
The developer of a South Beach-inspired residential complex in Long Branch has retained B. Harvey Construction for preconstruction services at the project, the firm announced.
FEM South Beach Urban Renewal LLC said last week that B. Harvey was collaborating with the property’s development team for on-site work beginning on the 47-unit luxury, oceanfront residential community known as South Beach at Long Branch. The Ocean Township-based firm will oversee services including concrete work, sheets/piling and utility marking services.
“We are proud to collaborate with a group of respected industry professionals,” BHC President Ben Harvey III said in a prepared statement. “Using value-engineering principles, we are analyzing the project’s construction launch and will deliver recommendations, ensuring completion in a timely, cost-effective manner.”
Owner representative David Ulassin of Cornerstone Construction Services is collaborating with BHC on the bidding process for the project, which will rise at 350 Ocean Ave. The property sits on 1.69 oceanfront acres between Ocean Avenue and Ocean Boulevard, at the southernmost point of the city’s Beachfront South redevelopment area.
In a news release, FEM noted that both it and BHC are family-owned companies that value a hands-on approach to project management and development. BHC has serviced Shore-area communities since 1943.
“This is the beginning of a new era for residential living in Long Branch,” said Mimi Feliciano, co-founder and CEO of FEM. “The alliance with BHC guarantees continued success for building the dream of South Beach at Long Branch.”
