7 Seventy House at 700 Jackson St. in Hoboken — Courtesy: Bijou Properties
By Joshua Burd
Renters have leased more than two-thirds of a new 424-unit apartment building in Hoboken, as interest continues despite the ongoing coronavirus crisis.
The joint venture of Bijou Properties and Intercontinental Real Estate Corp. announced Monday that 7 Seventy House, a 14-story complex at 700 Jackson St., is now more than 70 percent leased. The upscale property has enjoyed steady activity during the statewide stay-at-home order, the developers said, citing the large pool of renters seeking brand new apartments and the implementation of a virtual leasing platform that they unveiled in late March.
Monthly rents start in the $2,600s, with limited-time incentives that include six weeks free on a 13-month lease.
“7 Seventy House was a tremendous success before social distancing guidelines were implemented,” said Jaqueline Urgo, president of The Marketing Directors, “and it’s no surprise this trend has continued since we transitioned to a digital leasing presentation.”
The property team announced the progress while touting another significant milestone: The building is now more than 50 percent occupied, as residents populated its mix of studio, one-, two- and three-bedroom homes.
Designed by Marchetto Higgins Stieve Architects, the building offers apartments with high-end designs, finishes and appliances. It also houses roughly 90,000 square feet of amenity space, including a penthouse pool and roof deck with lounge seating, fire pits and grilling stations, outdoor gardens and a multilevel gym, along with a play room, game room and on-site dog park.
Bijou announced in late March that it would begin to offer virtual tours of 7 Seventy House, where it launched leasing last September. That platform includes personal Zoom meetings and interactive virtual walkthroughs of the fully furnished model apartments and amenity spaces, as the developer sought to maintain momentum through the pandemic.
Leasing teams turn to virtual tours, platforms to lure renters during stay-at-home order