By Joshua Burd
Denholtz Properties, the real estate firm founded more than 70 years ago, has shortened its name as part of a rebrand announced Tuesday by its Red Bank-based team.
Now known as Denholtz, the company said the move reflects its evolution into a leading privately held investment management firm focused on innovation and distinguished by institutional-grade execution. And the transition comes with a new brand identity and website, while it follows the firm’s appointment last fall of Katie Kurtz as CEO and the news that longtime leaders Steven Denholtz and Stephen Cassidy would move into new roles.
The firm said its team will continue to leverage its extensive market expertise and vertically integrated platform to create customized investment strategies, seizing opportunities and maximizing every facet of real estate to deliver consistent, high-quality returns for investors nationwide.
“This rebrand marks a seminal moment in the long history of Denholtz,” said Cassidy, the company’s managing partner. “For over 70 years, our commitment to integrity and delivering results has built a successful track record and strong partnerships nationwide. Our new identity signals that we’ve crafted a unique approach — guided by our experience and driven by innovation — to offer investors an unparalleled investment experience.”
Founded in 1953, Denholtz has a team of more than 120 that manages an industrial, residential, retail, office and mixed-use portfolio spanning more than 7 million square feet and over $2 billion in value, according to a news release. Recently, the firm expanded its footprint in the Southern U.S., adding properties in Georgia, North Carolina, South Carolina, Tennessee and Texas.
“Looking ahead, we believe we are on the precipice of the next commercial real estate growth cycle,” Cassidy said. “As Denholtz, we will leverage our vertical integration, outstanding stewardship, and dedication to investors to build on our success across diverse markets nationwide.”
Kurtz added: “Over the past 10 years, Steven Denholtz and Stephen Cassidy have prioritized assembling a world-class team and developing robust capabilities, establishing a distinctive investment platform providing access to exclusive opportunities that consistently delivers exceptional results. This rebrand reinforces our dedication to being a trusted partner for our investors, blending institutional rigor with an entrepreneurial spirit to thrive in an ever-changing market.”
Veteran real estate executive Kurtz named new Denholtz Properties CEO