The Times Building at 1000 North Ashley Ave. in Tampa — Courtesy: Denholtz Properties
By Joshua Burd
Denholtz Properties is unveiling a new mobile app for tenant engagement across its office portfolio, under a newly announced partnership with a leading technology company.
The firm, which is based in Red Bank, is teaming with VTS Rise to introduce the platform this year to its buildings in both New Jersey and Florida, according to a news release. It’s doing so with the aim of enhancing the tenant experience by allowing users to manage work orders, receive discounts from local businesses, easily connect with other employees and buy and sell items on a virtual marketplace, among other functions.
Denholtz is rolling out the program in downtown Tampa, at the 180,000-square-foot Times Building at 1000 North Ashley Ave., and in Orlando at an 80,000-square-foot office building at 100 East Pine St.
“Harnessing commercial real estate technology to increase efficiency, flexibility and profitability is a critical component of our asset management strategy across our portfolio,” said Laura Dinan, property manager for Denholtz Properties. “Having worked closely with VTS for many years, we are excited to harness the power of their innovative VTS Rise platform to increase tenant engagement within our buildings while leveraging data to continue to achieve operational excellence across our portfolio.”
Denholtz said Rise, which was acquired by VTS in 2021, is the most complete tenant experience offering on the market, providing tenants, building operators and visitors with an immersive, tech-enabled experience when interacting with their building. As part of the larger VTS platform suite, landlords are also able to see the rate at which tenants are coming back to the market and how frequently they are using amenities, while also marketing new space to existing tenants as soon as it’s available.
VTS Rise is now in use at more than 500 buildings spanning some 300 million square feet in 161 cities around the world.
“Since acquiring each of these buildings, our goal has been to create the premier office spaces in their respective markets,” said Stephen Cassidy, president of Denholtz Properties. “Through the launch of the VTS Rise app at each space, we are providing tenants with the opportunity to access the full potential of each building and reinforce their standing as the markets’ most in-demand office spaces.”