The Lofts at Middlesex in Middlesex Borough — Courtesy: Forte Real Estate Development
By Joshua Burd
With a growing pipeline, a Central Jersey developer is rebranding.
Quantum Real Estate Group announced Wednesday that it will now go by Forte Real Estate Development. The firm, which is based in Middlesex Borough, said the rebrand comes amid accelerated growth in recent years, fueled in part by its delivery of more than 2,000 apartments in the region since 2006.
“We wanted our brand to be reflective of our values as a company,” said Massimo Pinelli, president of Forte Real Estate Development. “Our goal has been and always will be to create properties that feature modern design, quality interiors and first-class amenities that support a convenient and peaceful lifestyle.”
The development, investment management and operations firm most recently completed The Lofts at Middlesex, a 146-unit rental project that was the borough’s largest construction project in 20 years, according to a news release. Forte is currently working on another project in the borough, on Lincoln Boulevard, with 200 apartments with amenities and retail space.
The firm, which focuses on medium and large residential properties in the state, said it’s now looking to develop some 1,000 units in the next 24 months.
Forte also developed a Super Foodtown just a few hundred feet from the Lincoln Boulevard project. Elsewhere in Middlesex County, the firm in 2013 completed and fully sold a 120-unit condominium complex in Piscataway known as Cedar Woods.
“We believe our work speaks for itself and we are always looking for new ways to meet the needs of the communities in which we build,” Pinelli said. “It is critical that our work impacts the social fabric of the communities in a positive and constructive way by providing services that both our clients and the existing residents can benefit from.”