7 Seventy House in Hoboken — Courtesy: Bijou Properties and Intercontinental Real Estate Corp.
By Joshua Burd
The development team behind a new 424-unit apartment building in Hoboken is taking steps to support those on the front lines of the coronavirus pandemic.
Bijou Properties and Intercontinental Real Estate Corp., the developers of what’s known as 7 Seventy House, announced that they will donate $7.70 to one of two nonprofit organizations for every prospect and broker who participates in a digital leasing presentation at the property. The building’s ownership has also committed to matching every donation.
The program known as Win-Win will generate funds for either the Front Line Appreciation Group of HBKN and JC, a local grassroots organization that provides meals and more to doctors, nurses and medical professionals, or Feeding America, a national organization with a specific fund to help feed those throughout the country affected by COVID-19.
“These are unprecedented times and we believe strongly that it’s important for the entire community to provide relief and support to our frontline,” said Larry Bijou, managing partner of Hoboken-based Bijou Properties. “We’ve seen it with the large number of individuals who applaud our health care workers nightly and have been supporting restaurants and shops. As a local business, we wanted to do our part by creating a program that would contribute financially to these two organizations, show frontline workers how appreciative we are and provide some level of respite to those afflicted by the disease.”
Designed by Marchetto Higgins Stieve Architects, 7 Seventy House opened last fall. The 14-story property features floorplans ranging from studios to three bedrooms, with monthly rents starting in the $2,600s and limited-time incentives that include six weeks free on a 13-month lease.
Bijou recently launched a new virtual tour program to remotely accommodate prospective renters moving forward with apartment searches during the health crisis. The leasing tool provides a complete look at the building’s fully furnished model apartments and roughly 90,000 square feet of amenities, serving as part of the one-on-one interactive presentations now being conducted by leasing agents through personal Zoom meetings.
Under the Win-Win program, prospects and brokers will be asked to choose the charity they wish to support. The developers and The Marketing Directors, the leasing agent for 7 Seventy House, will make donations for all tours conducted through May 31, 2020.
There is no requirement to sign a lease to generate a contribution.
“The 7 Seventy House community of residents has such amazing civic pride — renters who have lived locally prior as well as renters who have moved here from out of the area,” said Peter Palandjian, chairman and CEO of Intercontinental. “This program provides a fantastic way to create awareness of these two vital organizations for those as-yet unfamiliar with the mission as well as for prospective renters who may want to take advantage of another avenue to help in this desperate time of need. Those interested can tour a potential new home and at the same time provide much needed funds to a most worthy cause.”