By Tina Traster
The board of Horizon House, a large multifamily complex in Fort Lee, has appointed Steven Kratchman Architect PC of New York to create a long-range master plan that will be the first phase of a longer-term strategy to reinvigorate the residential property.
According to a news release, the firm will design signage and a wayfinding system, as well as a new entryway to help begin the rebranding of the six-building, 1,266-unit cooperative property at 5 Horizon Road. The Tribeca-based practice will do so with extensive experience rebranding and repurposing luxury mid- and high-rise properties along New Jersey’s Gold Coast.
Horizon House, which is perched atop the Palisades just one mile south of the George Washington Bridge, has sweeping river views and offers easy access to the city.
“Horizon House has not undergone any significant redesign or renovation since it was built in the 1960s,” SKAPC owner Steven Kratchman said. “Our team will be mapping out a comprehensive plan which, at the outset, will be high-level conceptual ideas that encompass the entire 30-acre property. We will be working with Horizon House’s board and its community members to build consensus on enhancing the property’s brand awareness, increasing its value, and improving the community experience for residents and guests.”
SKAPC specializes in reinventing and reinvigorating existing spaces in New Jersey, New York City and the Hudson River Valley. The firm works with developers, owners and managers of commercial and residential properties.
Tina Traster is a freelance writer and the editor of Rockland County Business Journal. She is also a former business writer for Crain’s New York Business, real estate writer for the New York Post and a former staffer at the Bergen Record.