Amenities at Ivy and Green, at 1 Park Ave. in Hackensack, include a speakeasy-style lounge. — Courtesy: Hornrock Properties
By Joshua Burd
Hornrock Properties has taken the wraps off the first piece of what it calls Ivy and Green, a new upscale multifamily development in downtown Hackensack.
In a news release, the firm said leasing is underway at the six-story building at 1 Park Ave., which is home to a collection of studio, one-bedroom and two-bedroom homes and amenities adjacent to the city’s Foschini Park. Hornrock has tapped The Marketing Directors as its leasing team and RHO Residential as property manager, with monthly rents starting in the $2,300s and initial incentives that include up to two months free.
“We are thrilled to bring Ivy and Green to Hackensack, a city where substantial new development activity and a new crop of shops and cafés have combined with municipal downtown improvement efforts to make this thriving neighborhood a residential epicenter in Bergen County,” said Maurice Hornblass, a principal of Hornrock Properties. “Ivy and Green delivers a new modern living experience to the area with contemporary design, expansive living spaces and inspired social spaces. We look forward to welcoming our first residents.”
Designed by Minno & Wasko Architects and Planners, Ivy and Green offers luxury apartments and amenities such as co-working spaces, private conference rooms and work pods, a speakeasy with a bar and fireplace and a demonstration kitchen and dining room, among others. Outdoor features include a pool and sundeck, grilling stations, a pizza oven and dining areas and games such as ping pong, foosball and a life-size chess board, while the property also has bike storage and garage parking with electric vehicle charging stations.
Residents, meantime, are minutes from NJ Transit bus and train service and have quick access to highways such as Interstate 80 and Route 4.
“These amenities greatly surpass what is typically found in the Bergen County rental market and provide residents an incredible lifestyle right outside their door,” said Jacqueline Urgo, president of The Marketing Directors.
The building is among the latest in a fast-growing list of luxury apartment properties in Hackensack, where local officials have worked in recent years to lure outside investment and help rejuvenate the downtown with new residents. As Hornrock noted, the city’s Main Street is filled with shopping, restaurants and entertainment, while they’re a short drive from the Shops at Riverside mall and other destinations.
“Almost every home has an inspiring view of either the green spaces of Foschini Park, the landscaped amenity deck or Hackensack’s ever-changing skyline,” said Elana Dushey, director of design and marketing for Hornrock Properties.
