A screen grab of KRE Live, a new virtual platform launched by Kushner Real Estate Group
By Joshua Burd
Kushner Real Estate Group has unveiled a new virtual platform to provide a calendar of online social, fitness, entertainment and educational options to help the public practice social distancing during the COVID-19 crisis.
The developer on Thursday announced the launch of KRE Live and www.krelive.com, which it said will be updated regularly to provide a full schedule of classes, demonstrations, talks and other livestreams offered in real time and at no cost. KRE has engaged the local business community to bring their services and expertise to residents who can no longer visit in person, using Zoom to provide options for all household makeups.
For instance, the platform is offering family-friendly options including a comedy show, Spanish Class for Kids with Fasttrack Languages and The Unicorn NYC Presents Babies N’ Beats, according to a news release. Other adult-oriented classes consist of a WFH PT Stretch Class with Lisbeth Hoyt, Brizz’s Bootcamp hosted by Hudson River Fitness, a cooking class led by Hoboken-based Hudson Table, How to Golf from Home with PGA Professional Jeff Wibben, and Spicy Margarita Making Cocktail Class.
Today, KRE Live will host a discussion with Jersey City Medical Center CEO and President Michael Prilutsky and Chief Medical Officer Michael Loftus to update the community on COVID-19.
“These are unchartered waters for all of us,” said Jonathan Kushner, president of KRE Group. “Once we put all of the necessary measures in place to keep our residents and staff as safe as possible, we began thinking of ways that would improve their quality of life during this restrictive period. KRE Live will allow them to enjoy many of the activities they’ve been missing, while also increasing exposure and building new audiences for so many local businesses and individuals who are dealing with temporary shutdowns.”
While initially conceived to exclusively service KRE Group’s entire multifamily portfolio, KRE Live is open to the public at large.
“We’re all in this together,” Kushner added. “When we can’t control a situation, we have a company approach of doing our best to control our reaction to that situation.”