Hillsborough Village Center at 650 Route 206 in Hillsborough — Courtesy: Larken Associates
By Joshua Burd
Larken Associates is marking the lease-up of its new 191-unit luxury apartment property in Hillsborough, in a milestone that comes just as it welcomes its first residents.
The developer said its Hillsborough Village Center, a mixed-use project at 650 Route 206, was fully preleased thanks to a heavy reliance on virtual leasing strategies. Full completion is slated for later this fall, with residents moving into the complex since last month.
At full build-out, the property will feature a clubhouse and nine multifamily buildings comprised of 191 luxury one- and two-bedroom units, as well as three mixed-use apartment buildings with elevators and 28,000 square feet of ground-level retail space.
“Although the past year has presented significant challenges in how we lease residential spaces, we take pride in our ability to consistently find innovative solutions to any obstacles thrown our way,” said Jessica Heckman, director of residential asset management at Larken Associates. “While the Hillsborough project had additional hurdles to clear, I am deeply proud of the problem-solving abilities and collaborative approach our team leveraged to bring this community to 100 percent leased, and we look forward to continuing to welcome residents this fall.”
Larken’s fully virtual leasing and marketing strategy included animated videos and renderings of Hillsborough Village Center’s units and amenities, with leveraged traditional and social media platforms to drive engagement and leasing activity, according to a news release. Beginning in May 2020, the Larken Living team launched a preliminary website for the property as the community celebrated its groundbreaking, along with the debut of a social media campaign for the property that kept prospective residents updated.
The two-story clubhouse at Hillsborough Village Center, part of Larken’s growing luxury residential portfolio, will feature amenities such as a business center, a game room and a theater, along with an outdoor heated pool and spa, a fitness center, a playground, and a dog park.
Larken accepting reservations, eyes mid-2021 debut for Hillsborough apartments
