VIO Med Spa — Courtesy: R.J. Brunelli & Co. LLC
By Tina Traster
Franchise brand VIO Med Spa has picked R.J. Brunelli & Co. LLC as its exclusive real estate broker for new locations in central and southern New Jersey and the Philadelphia area.
In a news release, the brokerage said VIO Med Spa is scheduled to make its New Jersey debut in Paramus at Bergen Town Center, while Red Bank-based area developer Elio Vecchiarelli plans to unveil 16 sites over the next five years in areas south of Interstate 287. They include a location slated to open in Monmouth County in partnership with Suzanne Moore, as the operator works to recruit franchisees for additional spas throughout the territory.
“We have an aggressive strategic growth plan to introduce the VIO brand to major trade areas throughout our region,” said Vecchiarelli, who has a long track record of developing various consumer-facing concepts.
Founded in 2017 in Strongsville, Ohio, VIO Med Spa is an all-inclusive med spa providing cutting-edge technologies and therapies in the wellness and aesthetics industry, according to a news release. Its services include facials, skin rejuvenation, injectables, body contouring, wellness and skincare.
VIO currently has 15 locations across six states, with 50 spas expected to be open by the end of 2023 and a total of 170 committed nationwide, the news release said. In the central and southern New Jersey and Philadelphia areas, VIO is seeking high-exposure locations of 1,700 to 3,000 square feet with at least 22 feet of frontage within prominent shopping centers in upper-income trade areas.
“I am excited to represent VIO Med Spa in central and southern New Jersey and Philadelphia as this is a fairly new concept for the retail landscape in our region,” said Danielle Brunelli, president and principal of Old Bridge-based R.J. Brunelli. “With more and more women and men spending money on treatments that make them look and feel younger, med spa services should be offered in convenient, easily accessible and highly trafficked locations.
“As a 41-year-old woman, I have no shame in saying I recently went for my ‘Birthday Botox’ and woke up feeling fabulous this morning. I look forward to working with Elio and his franchisees to introduce VIO’s highly professional concept to consumers in our markets.”
Tina Traster is a freelance writer and the editor of Rockland County Business Journal. She is also a former business writer for Crain’s New York Business, real estate writer for the New York Post and staffer at the Bergen Record.