Norman’s Hallmark at 325 Route 202 in Flemington — Courtesy: Norman’s Hallmark
By Joshua Burd
Norman’s Hallmark has taken the wraps off a new 4,100-square-foot store at the prominent Flemington Marketplace on Route 202.
The shop, part of a fast-growing footprint in the region, offers a complete line of Hallmark products, greeting cards and Keepsake Ornaments in a modern space near the Flemington Circle. It joins a long list of food, service providers and other tenants at the 239,000-square-foot shopping center at 325 Route 202, following a lease completed earlier this year with Levin Management Corp.
“Flemington Marketplace is a high-quality, easily accessible shopping center that features a strong lineup of top national retail brands, including a brand new Target,” said Howard Henschel, Norman’s CEO and president. “We’re excited to bring one of our full-format stores to this Hunterdon County community — just in time for the holiday shopping season.”
Following a 22-store portfolio acquisition in 2025, employee-owned Norman’s Hallmark currently operates 100 locations, according to a news release. The Newtown, Pennsylvania-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland, while it also maintains a strong ecommerce presence.
Norman’s selection also includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods.
LMC: Norman’s Hallmark takes 4,000 sq. ft. to bring Flemington center to full occupancy
